June 27, 2016 - 9:00 am 
Auditorium Niemeyer - Ravello


Dan ARIELY, Duke University

The (Honest) Truth About Dishonesty

In this talk Dan will discuss how the principles of behavioral economics can help us understand some of our irrational tendencies, specifically the mechanisms at work behind dishonest behavior.  One of the most interesting lessons at work is understanding our capacity to think of ourselves as honest even when we act dishonestly.  The implications of this research are far reaching and include a better understanding of financial crises, regulations, and day-to-day misbehaviors.


Dan Ariely is the James B. Duke professor of Psychology and Behavioral Economics. He teaches at Duke University and is the founder of The Center for Advanced Hindsight and also the co-founder of BEworks.

Ariely's talks on TED have been watched over 7.8 million times.

He is the author of Predictably Irrational and The Upside of Irrationality, both of which became New York Times best sellers, as well as The Honest Truth about Dishonesty


Keynote Speaker - ICABR