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The Louis Vuitton Case: Customer Relationship Management in Luxury Retail

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MSc Business Administration and the professor Gennaro Iasevoli's Advance Marketing course present,  a seminary featuring Mrs Serena Mariotti (LinkedIn), Client Communication Manager at Louis Vuitton: " Customer Relationship Management in Luxury Retail - The Louis Vuitton Case". The seminary will take place on thursday March 19th, in classroom P1 of Tor Vergata School of Economics, starting at 10.30am, ending at 12pm. 

Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelery, accessories, sunglasses and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand. 2012 valuation was 25.9 billion USD. Year 2013 valuation of the brand was 28.4 billion USD with a sales of 9.4 billion USD. The company operates in 50 countries with more than 460 stores worldwide.