IPEK ALTINBASAK FARINA
Associate Professor of Marketing, Bahcesehir University (Turkey)
Visiting November 11th—December 11th 2013 at the Department of Business, Government, Philosophy Studies (Master of Science in Business Administration)
She will teach Marketing on Monday 4 PM - 6 PM, Tuesday and Wednesday 11 AM - 1 PM.
The objective of the course is to introduce the participants with the marketing concepts and theories in order to develop, evaluate and implement marketing management strategies in complex environments.