Paola Mascaro is a communications leader with 25 years of experience in global companies, both in local and multi-country roles. Main areas of expertise are corporate communications, thought leadership and CSR programs.
Since June 2013, Mascaro covers the role of Communications & Public Affairs leader at GE Italy. A year after she took also the responsibility of Avio Aero, a GE Aviation business acquired in 2013.
Mascaro joined GE in 2011 as the Communications Director with GE Capital; on April 2013 she was appointed Communications Integration Leader for the Avio acquisition to establish a comprehensive communications plan in line with GE Aviation strategy & guidelines, and to support Avio Aero team’s integration into GE.
Prior to GE Mascaro worked in Alcatel-Lucent as the Communications & Public Affairs Director of Italy and Mediterranean Countries. Before that, she spent several years in Accenture where she covered multiple roles in the Marketing & Communications function.
Mascaro has a University degree in Contemporary History and a Master’s Degree in Neuro-Linguistic Programming.
She is board member of Valore D, the most important Italian Women Association, and co-founder of “In the Boardroom” program targeted to Senior Leaders.
Paola is also member of:
o EACD, European Association of Communication Directors
o Fondazione Bellisario where she was selected as one of the 1000 excellent curricula.