The objective of this area of specialisation is to provide our graduate students with the necessary knowledge in order to:
-
identify consumer and buyer behavioural models;
-
recognize global marketing strategies;
-
outline selling strategies;
-
apply marketing research methods;
-
understand the potentials of new social media;
-
use strategic branding and communication along with outlining overall marketing plans.
Target professions: account manager, advertising and sales promotion manager, brand manager, area manager, marketing manager.
In order to complete the MSc in Business Administration, students must obtain a total of 120 CFU points, divided between Core Courses (60), Specialisation Corses (18), Optional courses (12), Extra Activities (6) and Thesis (24):
|
Core Courses |
60 CFU |
|
Specialisation Courses |
18 CFU |
|
Optional Courses |
12 CFU |
|
Extra Activities |
6 CFU |
|
Thesis |
24 CFU |
Tot. 120 CFU |
Core Courses (1st Year) |
Semester |
CFU |
|
General Management |
First |
12 |
|
Managerial Accounting |
First |
12 |
|
Organisational Dynamics and Behaviour |
First |
6 |
|
International Commercial Law |
Second |
6 |
|
Corporate Finance |
Second |
6 |
|
Business Statistics |
Second |
6 |
|
Economics for Business |
Second |
12 |
Total |
60 |
Specialisation Courses (2nd Year) |
SSD |
CFU |
|
Advanced Marketing |
SECS P/08 |
6 |
|
Service Management |
SECS P/08 |
6 |
|
Sales Management |
SECS P/08 |
6 |
Total |
18 |
|
Optional Courses |
Students can choose the optional courses among the other specialisations for a total of 12CFU. |
|
Extra-Activities |
6 |
*Full list of currently available Extra-Activities click here |
|