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marketing-and-sales

MSc in Business Administration - Marketing and Sales Management Specialisation

The objective of this area of specialisation is to provide our graduate students with the necessary knowledge in order to:

  • identify consumer and buyer behavioural models;
  • recognize global marketing strategies;
  • outline selling strategies;
  • apply marketing research methods;
  • understand the potentials of new social media;
  • use strategic branding and communication along with outlining overall marketing plans.

Target professions: account manager, advertising and sales promotion manager, brand manager, area manager, marketing manager.

In order to complete the MSc in Business Administration, students must obtain a total of 120 CFU points, divided between Core Courses (60), Specialisation Corses (18), Optional courses (12), Extra Activities (6) and Thesis (24):
 

  Core Courses 60 CFU
  Specialisation Courses 18 CFU
  Optional Courses 12 CFU
  Extra Activities 6 CFU
  Thesis 24 CFU
Tot. 120 CFU
 
Core Courses (1st Year) Semester CFU
  General Management First 12
  Managerial Accounting First 12
  Organisational Dynamics and Behaviour First 6
  International Commercial Law Second 6
  Corporate Finance Second 6
  Business Statistics Second 6
  Economics for Business Second 12
Total 60
 
Specialisation Courses (2nd Year) SSD CFU
  Advanced Marketing SECS P/08 6
  Service Management SECS P/08 6
  Sales Management SECS P/08 6
Total 18
 
  Optional Courses
Students can choose the optional courses among the other specialisations for a total of 12CFU.
 
  Extra-Activities 6
*Full list of currently available Extra-Activities click here
 
  Thesis 24
*For further info on thesis click here