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MarkStrat simulation seminar (3 CFU) - 2° module

Markstrat is a strategic marketing simulation which offers BA students and professionals a platform to test theories and make marketing decisions.


Markstrat is a strategic marketing simulation which offers MBA students and professionals a platform to test theories and make decisions. Students in teams will have to run their firms, taking all the strategic decisions to gain competitive advantage and win over competitors.
The objective is to help students understanding the direct consequences of their choices on the market, leading them to carry out competitive analysis, and focusing the attention on the long-term strategy with which all of the tactical moves have to be consistent.

Professor: Cecilia Grieco, PhD – Research assistant at LUMSA University


Date Time Room
19.04.2019 09:00 - 14:00 S2
03.05.2019 09:00 - 14:00 S2
10.05.2019 09:00 - 14:00 S2
17.05.2019 09:00 - 14:00 S2
24.05.2019 09:00 - 14:00 S2

Students will be divided in teams (companies) and operate as marketing managers. Each team’s actions will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product  launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.

Exam and frequency

In order to obtain the 3 CFU credits for the extra activities, students are required to attend the classes and elaborate a team project that will be presented in the last lesson.

Only students attending at least 80% of the scheduled lessons will be allowed to make the final presentation in order to obtain the 3 CFUs valid for the Extra-Activities.


Students interested in participating to the course are required to complete a form.

Apply Now > Here

Deadline - April 17th 2019


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