BUSINESS MODELS INNOVATION
Syllabus
Updated A.Y. 2019-2020
COURSE OVERVIEW
The capability of managing Innovation processes within any organisation, from SMEs to large companies to public organisations is today seen as a fundamental competence.
Today no organisation can afford not to implement continuous innovation activities in order to remain competitive, thrive and grow.
To do this they need people with a full and deep understanding of these processes and the capabilities to implement them.
The EU framework program Horizon 2020 (2014-2020) is the financial instrument implementing the Innovation Union, a Europe 2020 flagship initiative aimed at securing Europe's global competitiveness.
The Italian national program Industry 4.0 recently approved by the Italian Government includes the objective of training 3,000 managers capable of innovating the business models and the productive processes of the companies.
LEARNING OBJECTIVES
What does Innovation mean and how do you manage it?
Which are the business models that allow innovation to be managed correctly?
This course aims at providing answers to these questions by providing the students with competencies relative to Company Innovation and Business Models.
At the end of the 12 lessons the participants will have knowledge and understanding about innovation management, the modeling of complex situations, and the combination of various economic, technological and organizational elements to design the development of innovation projects.
They will be able to communicate the conclusions and the knowledge acquired and the underlying rationale to both specialists and non-specialists, and will have applied their knowledge to real case studies by applying all the models that they will learn during the course.
KNOWLEDGE AND UNDERSTANDING
Give practical knowledge and skills in applying a wide range of tools to better understand, manage and monitor company innovation activities.
Provide a solid platform for successfully building their own start-ups.
Reinforce CV’s by providing cutting edge skills which all companies are now looking for.
Complete management skills to open up top positions in leading organisations.
Gain an enormously satisfying experience working alongside top professionals and interacting with the most innovative organisations.
Receive full recognition (6 credits) from one of the top Economics faculties in one of Italy’s leading Universities.
STRUCTURE OF THE COURSE AND REFERENCE TEXTBOOK
The course is structured on 12 lessons 3 hours each:
- The 5 W of Innovation
- Introduction to Business Model Innovation.
- Nautilus Step 1: UNDERSTAND Business
- Nautilus Step 2: DISCOVER Market Opportunities
- Nautilus Step 3: ANALYSE Competition
- Nautilus Step 4: GENERATE Innovation Strategy
- Nautilus Step 5: ANIMATE Creativity Process
- Nautilus Step 6: DEVELOP Innovation Roadmap
- Nautilus Step 7: DESIGN the Solution
- Nautilus Step 8: TEST the Solution
- Nautilus Step 9: IMPLEMENT the Solution
- Nautilus Step 10: LAUNCH the Solution
LEARNING SOURCES
- Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
- Magretta, J. (2002). Why business models matter. Harward Business Review.
- Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy & leadership, 32(3), 4-9.
- Henry W Chesbrough. Open Innovation: The New Imperative for Creating And Profiting from Technology, Harvard Business School Press.
TEACHING METHODS
Each lesson will be made up of the first one hour and half dedicated to theory and the second part to group work.