Master of Science in Business Administration

Updated A.Y. 2016-2017

BUSINESS PLANNING
(Prof. Dr. Andrea CALABRÒ)

TEACHING STAFF RESPONSIBLE FOR THE COURSE
Prof. Andrea CALABRÒ
Email: andrea.calabro@uni-wh.de
Availability: After lecture time

OTHER MEMBERS CONTRIBUTING TO THE COURSE
Assistant Professor: Giovanna Campopiano
Email: Giovanna.Campopiano@uni-wh.de
Availability: After lecture time

PRE-REQUISITES FOR THE COURSE
Students are expected to have a good understanding of the basic Business Administration disciplines such as Marketing, Managerial Accounting, Financial Accounting, Operation Management and Finance.

LEARNING OBJECTIVES AND MAIN TOPICS
The aim of this course is to give students a well-founded overview of the preparatory stages of a Business Creation and Management from a theoretical as well as practical perspective. The different aspects of this topic will be systematically developed with focus on the ideal way of such a creation process. Throughout this course, you will get an original and critical view of all aspects of your business concept development and how to realize a successful business plan for potential investors. You are required to identify a potential business idea and by working in teams develop a business plan. High quality students’ interaction, discussion and team work are fundamental characteristics of this course.

The main learning objectives are to:
• Understand the core elements of Business Creation and Planning
• Develop a Critical and Creative Business thinking approach
• Develop and assess a business model in team
• Develop professionally a Business Plan
• Pitch their Business Idea through a professional Elevator Pitch

The main topics of the course are listed below:

Lecture 1 – 22/09/16 (Part 1)
Course introduction; from idea generation to business modeling/planning
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 1 - Part 1) and the reading provided by the instructor)

Lecture 1 – 22/09/16 (Part 2)
The entrepreneur and the entrepreneurial team
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 1 – Part 2) and the reading provided by the instructor + from page 56 to page 77 (Chapter 3)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 2 – 23/09/16 (Part 1)
Your business model canvas to start developing a business plan
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 2 – Part 1) provided by the lecturer + from page 1 to page 57  Book: Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons)

Lecture 2 – 23/09/16 (Part 2)
The business plan structure
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 2 – Part 2) provided by the instructor + from page 212 to page 271 (Chapter 8)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 3 – 28/09/16 (Part 1)
Market, Customers and Competition (Part I)
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 3 – Part 1) provided by the instructor)

Lecture 3 – 28/09/16 (Part 2)
Market, Customers and Competition (Part II)
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 3 – Part 2) provided by the instructor)

Lecture 4 – 29/09/16 (Part 1)
Business Analysis and Strategic Planning
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 4 – Part 1) provided by the lecturer + from page 182 to page 211 (Chapter 7)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 4 – 29/09/16 (Part 2)
Entrepreneurial Marketing
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 4 – Part 2) provided by the instructor + from page 372 to page 399 (Chapter 12)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 5 – 30/09/16 (Part 1)
The business plan structure (Advanced I)
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 5 – Part 1) provided by the instructor + from page 212 to page 271 (Chapter 8)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 5 – 30/09/16 (Part 2)
The business plan structure (Advanced II)
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 5 – Part 2) provided by the instructor + from page 212 to page 271 (Chapter 8)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 6 – 06/10/16 (Part 1)
Financial Plan Part I
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 6 – Part 1) provided by the lecturer + from page 400 to page 422 (Chapter 13)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 6 – 06/10/16 (Part 2)
Financial Plan Part II
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 6 – Part 2) provided by the lecturer + from page 422 to page 439 (Chapter 13) Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 7 – 07/10/16 (Part 1)
Planning Cash Needs
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 7 – Part 1) provided by the lecturer + from page 440 to page 475 (Chapter 14)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)
Entrepreneurial Finance
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 7 – Part 1) provided by the instructor)

Lecture 7 – 07/10/16 (Part 2)
Funding Using Equity and Debt
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 7 – Part 2) provided by the lecturer + from page 476 to page 505 (Chapter 15)  Book: •Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 8 – 13/10/16 (Part 1)
Elevator Pitch, Communicating your Business Idea and Getting Financed
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 8 – Part 1) provided by the instructor)
Legal and Formal Considerations
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 8 – Part 1) provided by the instructor + from page 570 to page 605 (Chapter 18)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 9 – 14/10/16 (Part 2)
Students’ Elevator Pitches (Class Presentation) and Final Wrap-up

TEACHING METHODS
Lessons will be a combination of frontal lectures, case studies, interactive class discussions and team works.

MAIN REFERENCES
• Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008. (MAIN TEXT BOOK)
• Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
• Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. John Wiley & Sons.

OTHER LEARNING SOURCES
Slides (PPT), readings, cases and other materials will be provided during the course.

WRITTEN EXAM AND FINAL BUSINESS PLAN
Students are expected during the pre-exam on the 28.10.2016 (at X am, Room X) to answer to four open questions which will be evaluated and will count for 40% of the final grade. Students are also expected to write in teams (max 5 Students per team) a comprehensive Business Plan which will be evaluated and will count for 60% of the final grade (the deadline to handle in the final Business Plan is the 19th of December 2016).

ATTENDANCE
Class participation and attendance are very important. Students missing more than 6 hours are required to prepare an additional written examination based on the main textbook.

ASSESSMENT
The final grade consists of two parts:
• Part I: Written Exam (pre-exam on the 28.10.2016) which is 40% of the final grade
• Part II: Final Written Business Plan which is 60% of the final grade (the deadline to handle in the final Business Plan is the 19th of December 2016, to be sent via e-mail to andrea.calabro@uni-wh.de)

Updated A.Y. 2015-2016

BUSINESS PLANNING
(Prof. Andrea CALABRÒ, Ph.D.)

TEACHING STAFF RESPONSIBLE FOR THE COURSE
Prof. Andrea CALABRÒ
Email: andrea.calabro@uni-wh.de
Availability: After lecture time

OTHER MEMBERS CONTRIBUTING TO THE COURSE
Assistant Researcher: Fynn-Willem Lohe
Email: fynn-willem.lohe@uni-wh.de
Availability: After lecture time

PRE-REQUISITES FOR THE COURSE
Students are expected to have a good understanding of the basic Business Administration disciplines such as Marketing, Managerial Accounting, Financial Accounting, Operation Management and Finance.

LEARNING OBJECTIVES AND MAIN TOPICS
The aim of this course is to give students a well-founded overview of the preparatory stages of a Business Creation and Management from a theoretical as well as practical perspective. The different aspects of this topic will be systematically developed with focus on the ideal way of such a creation process. Throughout this course, you will get an original and critical view of all aspects of your business concept development and how to realize a successful business plan for potential investors. You are required to identify a potential business idea and by working in teams develop a business plan. High quality students’ interaction, discussion and team work are fundamental characteristics of this course.

The main learning objectives are to:
• Understand the core elements of Business Creation and Planning
• Develop a Critical and Creative Business thinking approach
• Develop and assess a business model in team
• Develop professionally a Business Plan
• Pitch their Business Idea through a professional Elevator Pitch

The main topics of the course are listed below:

Lecture 1 – 12/11/15 (Part 1)
Course introduction; from idea generation to business modeling/planning
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 1 - Part 1) and the reading provided by the instructor)

Lecture 1 – 12/11/15 (Part 2)
The entrepreneur and the entrepreneurial team
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 1 – Part 2) and the reading provided by the instructor + from page 56 to page 77 (Chapter 3)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)
Lecture 2 – 13/11/15 (Part 1)
Your business model canvas to start developing a business plan
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 2 – Part 1) provided by the lecturer + from page 1 to page 57  Book: Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons)

Lecture 2 – 13/11/15 (Part 2)
The business plan structure
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 2 – Part 2) provided by the instructor + from page 212 to page 271 (Chapter 8)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 3 – 19/11/15 (Part 1)
Financial Plan Part I
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 3 – Part 1) provided by the lecturer + from page 400 to page 422 (Chapter 13)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 3 – 19/11/15 (Part 2)
Financial Plan Part II
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 3 – Part 2) provided by the lecturer + from page 422 to page 439 (Chapter 13) Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 4 – 20/11/15 (Part 1)
Planning Cash Needs
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 4 – Part 1) provided by the lecturer + from page 440 to page 475 (Chapter 14)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 4 – 20/11/15 (Part 2)
Funding Using Equity and Debt
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 4 – Part 2) provided by the lecturer + from page 476 to page 505 (Chapter 15)  Book: •Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 5 – 26/11/15 (Part 1)
Business Analysis and Strategic Planning
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 5 – Part 1) provided by the lecturer + from page 182 to page 211 (Chapter 7)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 5 – 26/11/15 (Part 2)
The business plan structure (Advanced)
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 5 – Part 2) provided by the instructor + from page 212 to page 271 (Chapter 8)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 6 – 27/11/15 (Part 1)
Entrepreneurial Marketing
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 6 – Part 1) provided by the instructor + from page 372 to page 399 (Chapter 12)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 6 – 27/11/15 (Part 2)
Market, Customers and Competition
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 6 – Part 2) provided by the instructor)

Lecture 7 – 2/12/15 (Part 1)
Entrepreneurial Finance
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 7 – Part 1) provided by the instructor)

Lecture 7 – 2/12/15 (Part 2)
Legal and Formal Considerations
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 7 – Part 2) provided by the instructor + from page 570 to page 605 (Chapter 18)  Book: Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008)

Lecture 8 – 3/12/15 (Part 1)
Elevator Pitch, Communicating your Business Idea and Getting Financed
(YOU ARE REQUIRED TO STUDY: the PPT (Lecture 8 – Part 1) provided by the instructor)

Lecture 8 – 3/12/15 (Part 2)
Students’ Elevator Pitches (Class Presentation) and Final Wrap-up

TEACHING METHODS
Lessons will be a combination of frontal lectures, case studies, interactive class discussions and team works.

MAIN REFERENCES
• Katz, J. A., & Green, R. P. (3rd Edition). Entrepreneurial small business, McGraw Hill/Irwin, New York, NY, 2008. (MAIN TEXT BOOK)
• Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.
• Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design. John Wiley & Sons.

OTHER LEARNING SOURCES
Slides (PPT), readings, cases and other materials will be provided during the course.

WRITTEN EXAM AND FINAL BUSINESS PLAN
Students are expected during the pre-exam on the 14th of December (at 9.00am, Room P1) to answer to open questions which will be evaluated and will count for 40% of the final grade. Students are also expected to write in teams (max 4 Students per team) a comprehensive Business Plan which will be evaluated and will count for 60% of the final grade (the deadline to handle in the final Business Plan will be jointly decided with the Students).

ATTENDANCE
Class participation and attendance are very important. Students missing more than 6 hours are required to prepare an additional written examination based on the main textbook.

ASSESSMENT
The final grade consists of two parts:
• Part I: Written Exam (pre-exam on the 14th of Dec.) which is 40% of the final grade
• Part II: Final Written Business Plan which is 60% of the final grade (deadline 10th of January 2016, to be sent via e-mail to andrea.calabro@uni-wh.de)