EXAMS
1. Case Analysis: Each group must hand in any three of the 7 cases discussed in class, one from each week. Due date will be on the day the chosen case is discussed in class.
2. There is a class participation mark. Each student will be marked on their contribution to the discussion of all the cases in class as well as discussion of the topics and readings for class.
3. The Brand audit will have to be handed in by each group on 8 March, 2017 as well as make a powerpoint presentation of 20 minutes in class. Details of this assignment is given above.
4. There will be a final written exam on an original case study. Students are required to answer to open-ended questions.
5. Class participation is mandatory

Case Analysis (3  group hand ins): 30%
Class participation:  10%
Brand Audit: 20%
Exam: 40%