Master of Science in Business Administration

MARKETING FOR DIGITAL INNOVATION

Simonetta Pattuglia

Teaching material

ASSIGNMENT THE FYRE FESTIVAL

» ASSIGNMENT THE FYRE FESTIVAL BRIEF 22 OCT 2025
data inserimento: 2025-10-30 16:46:47

REFERENCE TEXTBOOK

» Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500
data inserimento: 2025-10-30 12:56:57

» KALBACH MAPPING THE EXPERIENCE
data inserimento: 2024-11-22 08:31:37

SIM MARKETING PLAN PW

» ENG Presentation the Dole case 7 10 2025 Nicolo' Frittelli
data inserimento: 2025-10-08 13:37:14

» example of a case 2023 / 7 10 2025 Nicolo' Frittelli
data inserimento: 2025-10-08 13:38:13

» MARKETING PLAN - 7 10 2025 NONA KOKOLADZE
data inserimento: 2025-10-08 13:37:31

SYLLABUS 2025 2026

» NEW SYLLABUS EDITION 9 OCT 2025
data inserimento: 2025-10-09 13:35:48

teacher's presentations

» 1.TRADITIONAL AND INNOVATIVE MARKETING THE RELATIONSHIP MARKETING FIRST PART SEPT 30, 2025
data inserimento: 2025-10-07 14:08:43

» 1.TRADITIONAL AND INNOVATIVE MARKETING THE RELATIONSHIP MARKETING SECOND PART Oct. 2nd, 2025
data inserimento: 2025-10-07 14:08:31

» 1.TRADITIONAL AND INNOVATIVE MARKETING THE RELATIONSHIP MARKETING 8 OCT 2025 THIRD PART
data inserimento: 2025-10-14 12:31:53

» 2.FROM TARGETING TO CRM. RESEARCH ON GENERATIONS. THE CASE OF APPLE 8 9 OCT 2025
data inserimento: 2025-10-14 12:21:25

» 3. BRAND MANAGEMENT PROF.PATTUGLIA 9 OCT 2025 FIRST PART
data inserimento: 2025-10-14 12:25:44

» 3. BRAND MANAGEMENT PROF.PATTUGLIA SECOND PART 14 OCT 2025
data inserimento: 2025-10-15 10:05:36

» 3.2 BRAND MANAGEMENT DOTT.PAOLINO GAGLIARDO NOV 4 5 6
data inserimento: 2025-10-30 12:56:15

» 4. EVENT MANAGEMENT 14 15 16 OCT 2025
data inserimento: 2025-10-16 08:09:40

» 4.1 Event budget template 15 0CT 2025
data inserimento: 2025-10-16 08:12:05

» 5. MAPPING THE EXPERIENCE - CUSTOMER JOURNEY - TOUCHPOINTS FIRST PART 16 10 2025
data inserimento: 2025-10-16 16:15:22

» 5. MAPPING THE EXPERIENCE - CUSTOMER JOURNEY - TOUCHPOINTS SECOND AND THIRD PART 22 OCT 11 NOV 2025
data inserimento: 2025-10-23 11:57:01

» 6. GOOGLE ADS AND GOOGLE ANALYTICS. HOW TO PLAN AND ANALYSE WITH GOOGLE NONA KOKOLADSE 23 OCT
data inserimento: 2025-10-24 10:41:38

» 7. Communication plan Nicolò Frittelli 23 oct 2025
data inserimento: 2025-10-27 12:59:03