Master of Science in Business Administration

MARKETING FOR DIGITAL INNOVATION

Simonetta Pattuglia

Teaching material

REFERENCE TEXTBOOK

» 3.1 Integrated Marketing Communication and Brand Management: the Case Study of Fiat 500
data inserimento: 2024-10-30 07:17:18

» KALBACH MAPPING THE EXPERIENCE
data inserimento: 2024-11-22 08:31:37

SIM MARKETING PLAN PW

» ENG Presentation the Dole case 7 10 2025 Nicolo' Frittelli
data inserimento: 2025-10-08 13:37:14

» example of a case 2023 / 7 10 2025 Nicolo' Frittelli
data inserimento: 2025-10-08 13:38:13

» MARKETING PLAN - 7 10 2025 NONA KOKOLADZE
data inserimento: 2025-10-08 13:37:31

SYLLABUS 2025 2026

» NEW SYLLABUS EDITION 9 OCT 2025
data inserimento: 2025-10-09 13:35:48

teacher's presentations

» 1.TRADITIONAL AND INNOVATIVE MARKETING THE RELATIONSHIP MARKETING FIRST PART SEPT 30, 2025
data inserimento: 2025-10-07 14:08:43

» 1.TRADITIONAL AND INNOVATIVE MARKETING THE RELATIONSHIP MARKETING SECOND PART Oct. 2nd, 2025
data inserimento: 2025-10-07 14:08:31

» 1.TRADITIONAL AND INNOVATIVE MARKETING THE RELATIONSHIP MARKETING 8 OCT 2025 THIRD PART
data inserimento: 2025-10-14 12:31:53

» 2.FROM TARGETING TO CRM. RESEARCH ON GENERATIONS. THE CASE OF APPLE 8 9 OCT 2025
data inserimento: 2025-10-14 12:21:25

» 3. BRAND MANAGEMENT PROF.PATTUGLIA 9 OCT 2025 FIRST PART
data inserimento: 2025-10-14 12:25:44