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markstrat-marketing-game-torvergata

Markstrat Marketing Game in Tor Vergata

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Markstrat is a strategic marketing simulation which offers BA students and professionals a platform to test theories and make marketing decisions. Thanks to this marketing strategy simulation game every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising. 

The Marketing Game, will consist of 3 separate encounters (May 7th, 15th and 22nd). Students will be divided in 5 teams (companies) and operate as marketing managers. Each team’s actions will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how teams will manage their own product portfolio, R&D projects, positioning, pricing and distribution channels.

Markstrat simulation is a way to let students apply business concepts in realistic contexts.

Markstrat simulation is now used in more than 500 academic institutions, including 8 of the top 10 international business schools in Europe, and 25 of the top 30 in the USA.

Partecipation to this event will grant 3 Credits for extra activities to BA students.

Apply Now > Here