Master of Science in Business Administration

ADVANCED MARKETING

a.y. 2019-2020

Simonetta Pattuglia

Teaching material

books / chapters

» ESSAY FIAT 500 CASE MCGRAWHILL
data inserimento: 2020-03-26 12:51:14

» KAPFERER STRATEGIC BRAND MANAGEMENT CHAPTERS 8 AND 9
data inserimento: 2020-02-25 15:19:18

» MARKET-BASED MANAGEMENT. CUSTOMER VALUE AUTHOR: BEST
data inserimento: 2020-02-25 15:23:19

» online customer experience - article - Rose et al.
data inserimento: 2020-02-23 11:42:55

Guest Lectures (warning: it is exam material!)

» Qooder Lecture
data inserimento: 2020-03-03 09:05:30

Project Work

» Brief -Di Martino/Antonio Amato
data inserimento: 2020-03-03 20:20:54

» How to do a Marketing Plan - an useful guide
data inserimento: 2020-03-03 20:21:53

» RESULTS PROJECT WORKS
data inserimento: 2020-04-09 11:57:49

teacher's slides

» 1. traditional and innovative marketing - the relationship marketing 18 19 02 2020
data inserimento: 2020-02-23 11:34:12

» 2. From targeting to CRM. Conducting research. Generational cohorts. The case of Apple 25 02 2020
data inserimento: 2020-02-26 09:38:00

» 3. Brands and Branding SECOND PART WEEK 9 14 03 2020
data inserimento: 2020-03-09 13:32:10

» 3. Brands and Branding THIRD PART WEEK 9 14 03 2020
data inserimento: 2020-03-09 13:35:21

» 3.BRANDS AND BRANDING FIRST PART 25 02 2020
data inserimento: 2020-03-09 13:22:52

» 4. Case Fiat 500 Brand rejouvenation and repositioning
data inserimento: 2020-03-17 18:32:26

» 5. Event management 16 17 3 2021
data inserimento: 2021-03-16 18:50:25

» 5.1 event budget template
data inserimento: 2020-03-26 12:41:12

» 6. MAPPING THE EXPERIENCE - CUSTOMER JOURNEY - TOUCHPOINTS - CUSTOMER EXPERIENCE - CUSTOMER SATISFACTION
data inserimento: 2020-03-26 12:40:11

» 7. THE MEDIA CONVERGENCE. THE WEB MARKETING AND COMMUNICATION 31 03 2020 1 04 2020
data inserimento: 2020-03-31 15:37:59