Master of Science in Business Administration

MARKETING AND COMMUNICATIONS FOR DIGITAL INNOVATION

Simonetta Pattuglia

Teaching material

INTERACTIVE ASSIGNMENTTS ON MOODLE

» 1. FOCUS ON DIGITAL COMMUNITIES TOPICS AND ASSIGNMENT - VIDEO IS ON MOODLE
data inserimento: 2026-10-12 19:59:12

» 2. BRIEF AND SECOND ASSIGNMENT THE FYRE FESTIVAL 22 10 2026 - TEACHER'S VIDEOLECTURE IS ON MOODLE
data inserimento: 2026-10-22 18:00:08

INVITATION FOR YOU!

» INVITATION TO A CONFERENCE IN BRAND REPUTATION FOR FOOD SECTOR IN ITALY 26 10 2026 H.16-17 LA NUVOLA (EUR)
data inserimento: 2026-10-22 13:03:42

» INVITATION TO A CONFERENCE IN BRAND REPUTATION FOR FOOD SECTOR IN ITALY 26 10 2026 H.16-17 LA NUVOLA (EUR)
data inserimento: 2026-10-22 13:03:06

» INVITATION TO A CONFERENCE IN BRAND REPUTATION FOR FOOD SECTOR IN ITALY 26 10 2026 H.16-17 LA NUVOLA (EUR) PROGRAMME OFFICIAL LANGUAGE ITALIAN
data inserimento: 2026-10-22 13:04:41

SYLLABUS

» SYLLABUS 2026 2026 UPDATE 20 10 2026
data inserimento: 2026-10-20 11:57:36

» SYLLABUS 2026 2027 UPDATE SEPT 23RD
data inserimento: 2026-09-30 13:09:36

» syllabus completed update oct 1st
data inserimento: 2026-10-12 19:59:00

teacher's slides

» 1. Traditional and innovative marketing - The Relationship Marketing 30 09 2026
data inserimento: 2026-10-20 11:56:46

» 1.TRADITIONAL AND INNOVATIVE MARKETING THE RELATIONSHIP MARKETING 6 10 2026 SECOND PART NEW
data inserimento: 2026-10-12 19:38:34

» 1.TRADITIONAL AND INNOVATIVE MARKETING THE RELATIONSHIP MARKETING THIRD PART 13 10 2026
data inserimento: 2026-10-15 10:26:33

» 2. ALTERNATIVE APPROCHES TO POSITIONING 13 10 206
data inserimento: 2026-10-15 10:24:30

» 2.FOCUS ON CRAFTING THE POSITIONING - RECAP 8 10 2026
data inserimento: 2026-10-12 19:57:48

» 3. PAOLO GAGLIARDO BRAND MANAGEMENT SYSTEM VALUES AND NEW DIGITAL ECOSYSTEMS 6 10 2026
data inserimento: 2026-10-12 19:31:53

» 4.FROM TARGETING TO CRM. RESEARCH ON GENERATIONS. THE CASE OF APPLE 16 10 2026 FIRST PART
data inserimento: 2026-10-20 11:55:56

» 4.FROM TARGETING TO CRM. RESEARCH ON GENERATIONS. THE CASE OF APPLE 21 10 2026 SECOND PART
data inserimento: 2026-10-20 11:56:30

» 5. FOCUS ON STORE FORMATS SARA AMOROSO NONA KOKOLADZE 20 10 2026 SIM AWARD COOP CASE
data inserimento: 2026-10-20 17:22:46

» 5. PRESENTATION AWARD SIM COOP CASE PROJECT WORK SARA AMOROSO NONA KOKOLADZE 20 10 2026
data inserimento: 2026-10-20 17:20:55

» 5. SIM AWARD COOP CASE PROJECT WORK SARA AMOROSO NONA KOKOLADZE 20 10 2026
data inserimento: 2026-10-20 17:18:31

» 5. THE MARKETING PLAN SIM AWARD COOP CASE SARA AMOROSO NONA KOKOLADZE 20 10 2026
data inserimento: 2026-10-20 17:19:22

» 6. EVENT MANAGEMENT MARKETING AND COMMUNICATION First part 21 10 2026
data inserimento: 2026-10-22 12:50:39

» 6.1 Event budget template 21 10 2026
data inserimento: 2026-10-22 12:54:14