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LEARNING OBJECTIVES
The course aims at providing students with theoretical framework and practical skills concerning business planning. Based on relevant case studies the course focuses on the main issues in making and using business planning for start-up and well-established companies for different strategic objectives.
The course is based on a real-life professional approach used by the business and financial community (investment banks, advisory and consulting firms, and companies).
The course is appropriate for students who are willing to pursue a career in investment banking, financial advisory, business consulting, and industrial/services companies (in areas of business development, finance, strategy, and financial planning).
PROGRAM
The key topics of the course will be the following:
- Financial statements analysis
- Business Planning
- Theoretical framework
- How to make a Business Plan
- Uses of Business Plan
- Business case
- Integrative courses
- Business Model Implementation between Theory and Practical Applications
- Business Planning and Financing: Funding Tools and Opportunities
TEACHING METHODS
Lectures, case discussions, and assignments.
MAIN REFERENCES
Required. Bruce R. Barringer, Ph.D., Preparing Effective Business Plans: An Entrepreneurial Approach, Second Edition, Global Edition, Oklahoma State University, Pearson, 2015.
Further material (Slides and Excel Models) will be made available on the course website step by step after each lesson.
Suggested, but not compulsory. A. Osterwalder and Yves Pigneur, Business Model Generation, A Handbook for Visionaries, Game Changers, and Challengers, Wiley, 2010.
INTEGRATIVE COURSES
Course (A): Business Model Implementation between Theory and Practical Applications – to be taken by Prof. Gabriele Palozzi
Course (B): Business Planning and Financing: Funding Tools and Opportunities – to be taken by Prof. Rocco Frondizi
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LEARNING OBJECTIVES
The course aims at providing students with theoretical framework and practical skills concerning business planning. Based on relevant case studies the course focuses on the main issues in making and using business planning for start-up and well-established companies for different strategic objectives.
The course is based on a real-life professional approach used by the business and financial community (investment banks, advisory and consulting firms, and companies).
The course is appropriate for students who are willing to pursue a career in investment banking, financial advisory, business consulting, and industrial/services companies (in areas of business development, finance, strategy, and financial planning).
PROGRAM
The key topics of the course will be the following:
- Financial statements analysis
- Business Planning
- Theoretical framework
- How to make a Business Plan
- Uses of Business Plan
- Business case
- Integrative courses
- Business Model Implementation between Theory and Practical Applications
- Business Planning and Financing: Funding Tools and Opportunities
TEACHING METHODS
Lectures, case discussions, and assignments.
MAIN REFERENCES
Required. Bruce R. Barringer, Ph.D., Preparing Effective Business Plans: An Entrepreneurial Approach, Second Edition, Global Edition, Oklahoma State University, Pearson, 2015.
Further material (Slides and Excel Models) will be made available on the course website step by step after each lesson.
Suggested, but not compulsory. A. Osterwalder and Yves Pigneur, Business Model Generation, A Handbook for Visionaries, Game Changers, and Challengers, Wiley, 2010.
INTEGRATIVE COURSES
Course (A): Business Model Implementation between Theory and Practical Applications – to be taken by Prof. Gabriele Palozzi
Course (B): Business Planning and Financing: Funding Tools and Opportunities – to be taken by Prof. Rocco Frondizi
For more detailed information please see Syllabus in the teaching material section.
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Thesis will be assigned only if based on a detailed research project on one of the topics analyzed during the course.
The structure of the research project has to be the following.
- Title of project
- Aim of the project
- Methodology proposed for the analysis
- Expected results and implications
- Preliminary Literature Review
If the project is well structured, the thesis will be assigned.
Structure of exam
Exam will be taken on Microsoft Teams.
At the start of the exam session, you will receive through Microsoft Teams a pdf file with questions (Exercises section and Theory section).
You will use a paper white sheet (or more than one) and your calculator for calculations. You can’t use excel.
Answers will be written on a file word both for the exercises section and theory section, and at the end of the exam session you will upload this file world on Microsoft Teams, not the white sheet or sheets.
At the end of the written exam session, there will be a short oral session of questions to integrate written exam only for not attending students and for attending students that have not taken part to the Business Case or that have not accepted the Business Case grade.
You will not need to scan anything and you do not need 2 video cameras.
Exam rules
For attending students, the final grade will be based on the following structure:
Written exam 50%
Business Case Assignment 30%
Class participation 20% (intended both as physical presence and, above all, as commitment and participation during the lessons)
For attending students that have not taken part to the Business Case or that have not accepted the Business Case grade, in addition to the written exam, at the end of the written exam there will be a short oral session
For not attending students, the grade will be based on the following structure:
Written exam + short oral session 100%
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Prof. Corrado Cerruti - President
Prof. Ugo Pomante - Member
Prof. Vincenzo Farina - Member
Prof. Gianni Nicolini - Member
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