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STRATEGIC MANAGEMENT

Mod. II DIGITAL TRANSFORMATION STRATEGY

Syllabus

EN IT

Learning Objectives

LEARNING OBJECTIVES

The STRATEGIC MANAGEMENT course is structured in two modules and aims to bring to first-year master students direct field experience about what strategies companies have to plan and execute to adapt to their competitive environment. This includes a specific lens on how companies need to manage their key business processes, with a focus on understanding how digital technologies are transforming these processes.

The ENTERPRISE EVOLUTION module focuses on competition. In particular, how does it work? How do firms survive, adapt and evolve towards sustainability? And how do the mechanisms of co-evolution between firms, markets and country systems work? It is a matter of fact that Charles Darwin’s The Origin of Species (1859) has been representing a catalyst publication also for the development of the management literature. Although the contribution of Darwinism to understanding how firms and country-systems evolve remains controversial to date, a number of heterogeneous research perspectives have been developed within the enterprise evolution research and teaching fields. On this basis, this module aims at explaining how the enterprises’ governance and management evolve under uncertainty in dynamic and complex environments. In this regard, key attention will be devoted to strategic decision making in both the stages of natural and competitive selection,

The DIGITAL TRANSFORMATION MANAGEMENT module focuses on business processes, analyzing their characteristics and the impact of digital transformation. The module is strengthened by the use of Business Process Management (BPM) software.
The module will take care of:
- Business Process and Business Model in digital transformation. Students will be introduced to the management of business processes and the innovation of business models, with reference to their redesign and digitalization.
- IT and ERP. Students will examine the characteristics of corporate information systems and in particular Enterprise Resource Planning (ERP) systems and will have the opportunity to apply what they have learned in an experience of mapping different business processes.
- Artificial Intelligence and Digital Transformation Management. Students will be involved in the topics of AI and digital transformation and their impact on corporate competitiveness, processes and the ability to generate new business models.


KNOWLEDGE AND UNDERSTANDING

1. Developing a theoretical and practical understanding about how competition works, how firms survive, adapt and evolve and how the mechanisms of co-evolution between firms, markets and country systems work.

2. Developing an understanding about about how a company is managed and how the digital technologies are transforming its key business processes, through the acquisition of specific BPM concepts, process optimizing techniques, IT and ERP tools characteristics and digital transformation toolbox.


APPLYING KNOWLEDGE AND UNDERSTANDING

1. Applying knowledge related to on how enterprise adaptation works, how enterprises and their competitive environments mutually co-evolve, and how the fundamentals of enterprises’ strategy can be implemented through their life cycle.

2. Applying knowledge related to the BPM approach and the use of ERP systems to support the redesign of key business processes with respect to the launch of new business models and digital transformation strategies will strengthen the ability to apply the knowledge.

MAKING JUDGEMENTS

1. Evaluating the sustainability of firms as competitive forces at different stages of their life cycle.

2. Identifying key business processes and emerging business models with respect to digital innovation processes.


COMMUNICATION SKILLS

Exposing business cases in group and in public, also summarizing them, in terms of data visualization, through a brief report/presentation.


LEARNING SKILLS

1. In general, learning to read and understand technical reports, manuals and scientific publications, together with learning to connect topics and ask questions;

2. In particular, and thanks to a "theory-practice" mixed approach, learning to critically analyze competition, business processes and the implications of their digital transformatio