Login

ADVANCED MARKETING

Notice

Evento 18 aprile 2019 - Presentazione Libro "Comunicatrici"

Tuesday 16 April 2019

Carissimi,
Il Master in Economia e Gestione della Comunicazione e dei Media insieme ad Agol edizioni, Castelvecchi e media partner NEWS ROOM  è lieto di invitarvi all’incontro su “La Comunicazione fra Marketing, Economia e Politica ha bisogno di ‘Nuovi' Professionisti? Visioni e strategie per il futuro.” in occasione della presentazione del libro “Comunicatrici” di Janina Landau e Antonella Dragotto che si terrà il  18 aprile 2019 dalle 14.30 alle 16.00 presso la Biblioteca Vilfredo Pareto della Facoltà di Economia dell’Università degli studi di Roma “Tor Vergata”
Alla Presentazione parteciperanno:
Donatella Conzatti, Senatrice FI, Vicepresidente della Commissione parlamentare di inchiesta sul femminicidio, nonché su ogni forma di violenza di genere
Antonella Dragotto, Responsabile per la Comunicazione dell'Istituto di Vigilanza sulle Assicurazioni
Janina Bendetta Landau, Responsabile sede romana di Class CNBC
Giuseppe Meduri, Direttore Rapporti Istituzionali e Territoriali, AZA
Roberto Sommella, Direttore Relazioni Esterne e Rapporti Istituzionali Autorità Antitrust

Modera Simonetta Pattuglia, Prof. agg. di Marketing, Comunicazione e Media, Direttore Master in Economia e Gestione della Comunicazione e dei Media, Università degli Studi di Roma “Tor Vergata”
Nella speranza che questa iniziativa sia di vostro interesse, vi saluto cordialmente, pregandovi, per ragioni organizzative, di registrarvi inviando un email a pignedoli@economia.uniroma2.it.

Simonetta Pattuglia

Prof. Wetzel - exam materials

Tuesday 05 March 2019

Dear All,

this is just to remind that in regard of Prof. Wetzel's readings, only two materials are "exam materials" – 1. amazonwhitepaper and 2. Lemon & Verhoef (2016). You will find a specific folder called Prof. Wetzels' materials (EXAM MATERIALS).

BR,

S.Amoroso

Registration pre-exam, I session, II session, extraordinary session for erasmus students

Thursday 10 January 2019

Dear Marketers,

this is just to inform you that the registration of the marks about Advanced Marketing and Sales Management (all the sessions: pre-exam, I session, II session and extraordinary session for erasmus students) will be on February 13th at 3pm Prof. Pattuglia Office (I floor - Building B).

Best regards,

S.Amoroso

Advanced Marketing Results - Dec. 20th, 2018

Friday 04 January 2019

Dear Students, first of all, Happy New Year!

Please find hereby your results.  You have time until Monday Jan. 7th, to accept or reject the grade writing an email to pattuglia@economia.uniroma2.it and amoroso@economia.uniroma2.it.

warm regards,

Simonetta Pattuglia

---------------------------

MATR/ WRITTEN/PW/DIG.MKG/TOT./DEF. TOT.  

267006 14.7 3.75 1 19.45                    19/30  
266789 15.6 3.75 1 20.35                    20/30  
254842 20.55 5 2 27.55                       28/30  
257650 22.5 8 2 32.05                         30LODE  
254900 16.8 7.5 2 26.3                        26/30  
266990 21.6 7 1 29.6                           30/30  
258449 22.2 8 2 32.2                           30LODE  
258226 22.5 8 2 32.5                           30LODE  
257092 17.1 8 0 25.1                           25/30  
271903 12.15 7 0 19.15                       18/30   HIGHLY INSUFFICIENT WRITTEN EXAM
255136 20.4 8 2 30.4                           30/30  
266989 22.5 7.5 1 31                           30LODE  
266913 21.75 7.5 1 30.25                    30/30  
258371 21.6 8 2 31.6                           30LODE  
258101 21.6 8 2 31.6                           30LODE  
266688 22.2 7.5 2 31.7                        30LODE  
266629 12 7.5 1 20.5                           19/30    HIGHLY INSUFFICIENT WRITTEN EXAM
266923 19.5 7 0 26.5                           26/30  
266583 17.1 5.6 1 23.7                        24/30  
259285 20.85 7.5 2 30.35                    30/30  
266825 19.5 7.5 1 28                           28/30  
267359 19.65 7 2 28.65                       29/30  
258778 21.75 7.5 2 31.25                    30LODE  
267013 19.05 7 1 27.05                       27/30  
267039 19.05 7 0 26.05                       26/30  
266898 18 5 0 23                                 23/30  
252612 22.5 7.5 2 32                           30LODE  

ADVANCED MARKETING

Monday 17 December 2018

DEAR STUDENTS, PLEASE SEND US AN EMAIL TO CONFIRM THAT YOU'LL BE PRESENT AT THE PRE-EXAM OF DEC. 20TH.

also specifying if you are Business Administration ordinary session or Erasmus extraordinary session.

PLEASE WRITE TO ME AT PATTUGLIA@ECONOMIA.UNIROMA2.IT AND TO AMOROSO@ECONOMIA.UNIROMA2.IT

THANK YOU, WARM REGARDS

SIMONETTA PATTUGLIA

ADVANCED MARKETING

Monday 17 December 2018

DEAR STUDENTS, PLEASE SEND US AN EMAIL TO CONFIRM THAT YOU'LL BE PRESENT AT THE PRE-EXAM OF DEC. 20TH.

PLEASE WRITE TO ME AT PATTUGLIA@ECONOMIA.UNIROMA2.IT AND TO AMOROSO@ECONOMIA.UNIROMA2.IT

THANK YOU, WARM REGARDS

SIMONETTA PATTUGLIA

PW Presentation

Tuesday 11 December 2018

Dear All,

Please find below the link regarding the doodle of tomorrow presentation (Trenitalia project work).
We will follow the “first mover” rule.
See you from 11am to 14pm in p9 room.

Best regards,
Sara Amoroso

https://doodle.com/poll/6c89yc464fdext5d

Room s10 - Midterm projectwork

Wednesday 05 December 2018

Dear All,

our appointment is in s10 room - Building A.

Best regards,

SA

PW - Midterm

Tuesday 04 December 2018

Dear All,

Please find below the link regarding the doodle of our appointment about the midterm of the Trenitalia project work.
We will follow the “first mover” rule.
See you from 2.30pm in s12 room.

Best regards,
Sara Amoroso

https://doodle.com/poll/thuh95kx9wq4dz8q

 

Some Important news

Monday 03 December 2018

Dear Marketers,

Some news:

  1. New materials are now online (in particular: Point of purchase/Bulgari Case and some chapters of "The new strategic brand management" book by Kotler -you can find a new folder called “CHAPTER”)
  2. In regard of Prof. Wetzel's readings, only two materials are "exam materials" – 1. amazonwhitepaper and 2. Lemon & Verhoef (2016). You will find a specific folder called Prof. Wetzels' materials (EXAM MATERIALS)
  3. The midterm about Trenitalia PW will be in s12 room – building A – I will send you a specific email with the Doodle.

All the best,
Sara Amoroso

Save the date!

Thursday 15 November 2018

Dear Marketers,

this is just to remind you some important dates of Advanced Marketing:

- December 5th: Mid-term PW 3-5pm (Amoroso's Office n. 44, 1 floor, Building B)

- December 11th and 12th:  Final Presentation PW

- December 20th : pre-exam (BA Students) and extraordinary session (Erasmus student).

Best regards,

Sara Amoroso

ADVANCED MARKETING

Monday 12 November 2018

NEW MATERIALS ARE ONLINE!

Project Work

Monday 12 November 2018

Dear Marketers,

I've finished now to translate the FRECCIAROSSA survey!

Materials regarding the project work is now available on our website (you can find the Brief, the document "how to do a marketing plan", the survey - both in english and in italian version).

Additional materials are available on http://www.premiomarketing.com/sp/il-caso-2019.3sp.

As I sad this morning in class the "new people" have to develop the entire marketing plan (with all the parts - analysis (in this part use the survey that the society gave to us), strategy, action plan, communication plan, budget). The "old people" have to improve their project work with a stronger analysis -(suggestion: find new and more information and sources, not only the analysis in the brief) using moreover the survey-, a stronger and more detailed communication plan and a refined final budget.

Finally I'd like to remind you that for what concern the survey , try to add some other questions in order to obtain some more information better correlated to your plan.

Last but not list: pay always attention to the coherence of every part of your plan and of course to the graphic design of your ppt presentation.

If you have any doubt or question please, text me by email.

Best Regards,

Sara Amoroso

 

Tomorrow Project Work

Sunday 11 November 2018

Dear Marketers,

please, tomorrow bring with you your computer -1 per group at least- (this is especially for all those of you that have already done the PW during sales management course).

Tomorrow we'll split up in two macro-groups: "new" and "old" people :).

See you in class!

S.Amoroso

RESULTS SALES MANAGEMENT EXAM SEPT. 14TH

Monday 01 October 2018

Dear Studens, here are the results of your examination. Please send to pattuglia@economia.uniroma2.it an email declaring to accept it or to refuse it.

Warm regards

Simonetta Pattuglia

 

Matricola Written (75%)        Pw (25%)       Ass.      Tot.
0253401 19.95                      3.75               0.5         24/30
0246098 21.45                      7.5                  --           29/30
0241060 20.1                        5                     --           25/30

RESULTS ADVANCED MARKETING EXAM SEPT. 13TH

Monday 01 October 2018

Dear Studens, here are the results of your examination. Please send to pattuglia@economia.uniroma2.it an email declaring to accept it or to refuse it.

Warm regards

Simonetta Pattuglia

 

Matricola Written (75%)      Pw (25%)      Ass.      Tot.

0241060  21.15                    5                   --           26/30
0240227  21.3                      7.5                0.5         29/30

ADVANCED MARKETING RESULTS EXAMINATION JULY 3RD

Friday 20 July 2018

Matricola     Written(75%)     Pw   Tot
0246098      21.45                 3.75  25/30

0241060      14.7                             FAILED

 

Dear Studens, here are the results of your examination. Please send to pattuglia@economia.uniroma2.it an email declaring to accept it or to refuse it.

Have a nice we and a beautiful summer,

Simonetta Pattuglia

ADVANCED MARKETING RESULTS EXAMINATION JULY 3RD

Friday 20 July 2018

Matricola     Written(75%)     Pw   Tot
0246098      21.45                 3.75  25/30

0241060      14.7                             FAILED

 

Dear Studens, here are the results of your examination. Please send to pattuglia@economia.uniroma2.it an email declaring to accept it or to refuse it.

Have a nice we and a beautiful summer,

Simonetta Pattuglia

ADVANCED MARKETING RESULTS EXAMINATION JULY 3RD

Friday 20 July 2018

Matricola     Written(75%)     Pw   Tot
0246098      21.45                 3.75  25/30

0241060      14.7                             FAILED

 

Dear Studens, here are the results of your examination. Please send to pattuglia@economia.uniroma2.it an email declaring to accept it or to refuse it.

Have a nice we and a beautiful summer,

Simonetta Pattuglia

ADVANCED MARKETING RESULTS EXAMINATION June 12th

Saturday 23 June 2018

Matricola     Written(75%)     Pw   Tot
0250330    22.35                    7  30/30
0244573     22.2                      7  29/30
02400427  21.6                       7 29/30
0240805     17.55.                   7 25/30

 

Dear Studens, here are the results of your examination. Please send to pattuglia@economia.uniroma2.it an email declaring to accept it or to refuse it.

Have a nice we,

Simonetta Pattuglia

 

OFFICE HOURS - RICEVIMENTO STUDENTI

Tuesday 27 March 2018

NEXT OFFICE HOURS:

  • TODAY 16.30-18.00
  • APRIL 4TH 16-18
  • APRIL 17TH 16-18

FOR ANY URGENT THINGS CONTACT  PATTUGLIA@ECONOMIA.UNIROMA2.or AMOROSO@ECONOMIA.UNIROMA2.IT

BEST REGARDS, SIMONETTA PATTUGLIA

 

Bulgari File

Tuesday 30 January 2018

Dear All,

this is just to inform you that we have uploaded again the "damaged" file of Bulgari Case.

Best regards,

S.Amoroso

 
 

 
 

 

RESULTS PRE-EXAM DEC. 2017

Friday 22 December 2017

DEAR STUDENTS,

PLEASE FIND HEREBY THE RESULTS OF YOUR EXAMINATION.

PLEASE WRITE AN EMAIL TO PATTUGLIA@ECONOMIA.UNIROMA2.IT and AMOROSO@ECONOMIA.UNIROMA2.IT DECLARING EXPRESSIVELY YOUR ACCEPTANCE OR YOUR REJECTION.

WARM REGARDS AND BEST WISHES OF MERRY CHRISTMAS AND HAPPY NEW YEAR!!!

SIMONETTA PATTUGLIA

 

MATR. WR 75% PW 25% TOTAL DEF
0252316 18.75 5.0            23.75   24/30
0252307 20.1 5.6              25.7     26/30
0254903 14.7                                Failed  
0252310 19.8 5.6              25.4     25/30
0257765 17.25 3.75          21        21/30
   
   
   
   
   
   
   
   

 

RESULTS PRE-EXAM DEC. 2017

Friday 22 December 2017

DEAR STUDENTS,

PLEASE FIND HEREBY THE RESULTS OF YOUR EXAMINATION.

PLEASE WRITE AN EMAIL TO PATTUGLIA@ECONOMIA.UNIROMA2.IT and AMOROSO@ECONOMIA.UNIROMA2.IT DECLARING EXPRESSIVELY YOUR ACCEPTANCE OR YOUR REJECTION.

WARM REGARDS AND BEST WISHES OF MERRY CHRISTMAS AND HAPPY NEW YEAR!!!

SIMONETTA PATTUGLIA

 

MATR. WR 75% PW 25% TOTAL DEF
0252316 18.75 5.0            23.75   24/30
0252307 20.1 5.6              25.7     26/30
0254903 14.7                                Failed  
0252310 19.8 5.6              25.4     25/30
0257765 17.25 3.75          21        21/30
   
   
   
   
   
   
   
   

 

Project Work Discussion - Pre-exam - Office Hours

Thursday 07 December 2017

Dear All,

For those of you who want to do the pre-exam (December, 19th at 10am - p5) please, send to me an email declaring your name, surname and matricola.

Moreover, there are 5 groups (regarding the NatGeo PW) to date. So please, if you want to discuss your project work on December 12th or 13th send me an email specifying the title and the components (name, surname and matricola) of your team.

The 5 groups are:

Elisa Colandrea 0240805
Flaminia Iacomini 0245978 Title:National Geographic game experience

Sandra Kuppe, 0252307
Maria Salichow, 0252310  Title: unknown, App name

Stefano Luconi 0244573 Title: Nat.Geo School Trip

Diona Denkovska 0252316
Anna-Sophie Siedlaczek 0252391
Jeroen Koopmanschap 0257765 Title: Unknown

Raad El Jammal  0240436
Arash Chegeni 0240427
Afshan Abdullayeva 0250330 Title: MyNatGeo

Let me know if you want to add your group to this list or if there are some changes.

Best Regards,

S.Amoroso

p.s. My next office hours will be on Monday 11th at 2pm (Room 44bis)

I'll be waiting for you!

NatGeo PW: office hours and groups

Monday 04 December 2017

Dear Marketers,

in regard of NatGeo PW my next office hours will be on Wednesday 6th at 5pm.
I also would ask you to send to me - as soon as possible - an email specifying the title and the components (name, surname and matricola) of your team.

Best Regards,

Sara Amoroso

GUEST LECTURES

Wednesday 29 November 2017

DEAR STUDENTS, JUST TO REMIND YOU:

DEC. 1ST  INTERNATIONAL MARKETING COURSE - LECTURE BY PROCTER AND GAMBLE'S MANAGERS H.13-16 ROOM PROF.POGGESI

DEC. 4TH ADVANCED MARKETING COURSE - LECTURE BY MARCO LAROCCA CONOSCENTE DIGITAL MARKETING RENAULT FORMER DIGITAL MARKETING ZALANDO H.11-13 ROOM PROF.PATTUGLIA

WARMEST REGARDS

SIMONETTA PATTUGLIA

Guest Lecture - Marketing 4.0 - From storytelling to storymaking. The case of Mastercard

Tuesday 28 November 2017

Dear Students,
it’s a great pleasure to inform you that  Professor Simonetta Pattuglia presents a guest lecture that is featured by Dr. Luca Fiumarella, head of Marketing and Communication in Mastercard. He will joint Professor Pattuglia and students of Master of Science in Business Administration for a lesson on "Marketing 4.0 - from storytelling to storymaking" in Mastercard.
The lesson is scheduled on November 29th, from 11am to 1pm in room P9 (Faculty of Economics - building A).
Best regards,
Sara Amoroso

Project Work - NAT GEO

Tuesday 28 November 2017

Dear Marketers,

this is just to inform you that for anyone who wants to check the PW about National Geographic before the presentation with Professor Pattuglia, my next office hours is on Thursday 30th at 3pm (my office is 44bis - first floor - Building B).

I'll be very pleased to help you!

I also would like to inform you that additional materials regarding NatGeo - P.W. are available on the website http://www.premiomarketing.com/sp/il-caso-2018.3sp.

At the end of the page you can find three kind of documents: a research on Brand Awareness, Bibliography and a long presentation of the Case.

I warmly suggest you to read these files.

Best Regards,

Sara Amoroso

 

OFFICE HOURS

Wednesday 22 November 2017

Dear Students,

today's office hours is postponed at 5 pm.

Best regards,

S.Amoroso

LECTURE NOV 13 AND 15

Wednesday 15 November 2017

NEW MATERIALS ARE ONLINE!

LECTURE NOV 13 AND 15

Wednesday 15 November 2017

NEW MATERIALS ARE ONLINE!

PROJECT WORK - NATIONAL GEOGRAPHIC

Monday 13 November 2017

Dear All,

in regard of tomorrow project work, please, bring with you your personal pc.

See you tomorrow at 11am!

S.Amoroso

SYLLABUS 2017-2018

Sunday 12 November 2017

DEAR STUDENTS, THE SYLLABUS IS ONLINE! SEE YOU TOMORROW AT 11AM. HAVE A NICE WE!

 

SYLLABUS 2017-2018

Sunday 12 November 2017

DEAR STUDENTS, THE SYLLABUS IS ONLINE! SEE YOU TOMORROW AT 11AM. HAVE A NICE WE!

 

Ricevimento studenti domani / Office hours tomorrow

Tuesday 30 May 2017

Cari Studenti,
Solo per avvisarvi che, per motivi di impegni universitari,  il mio ricevimento di domani si terrà alle 10.30 e non alle 16.
Cordialmente
Simonetta Pattuglia

 

OFFICE HOURS TOMORROW

10.30-12.00 am

Warm regards

Simonetta Pattuglia