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ADVANCED MARKETING

Teaching material

CHAPTERS

» Kapferer The new strategic brand management CAP 6 - 7 - 8
data inserimento: 2018-12-03 14:14:36
» Kapferer The new strategic brand managementCAP 9
data inserimento: 2018-12-03 13:45:17
» MAPPING EXPERIENCE BOOK JAMES KALBACH PAGES 1-43
data inserimento: 2018-12-10 09:56:51

Prof. Wetzels' materials

» Case study AccorHotels
data inserimento: 2018-11-28 17:23:22
» Course Outline
data inserimento: 2018-11-28 14:03:19
» Davenport & Patil (2012)
data inserimento: 2018-11-28 15:22:54
» Edelman & Singer (2015)
data inserimento: 2018-11-28 15:35:42
» Feedback form
data inserimento: 2018-11-28 15:21:50
» Kim & Mauborgne (2004)
data inserimento: 2018-11-28 15:33:43
» Ludwig et al. (2013)
data inserimento: 2018-11-28 15:36:23
» Porter & Heppelmann (2014)
data inserimento: 2018-11-28 15:23:56
» Porter & Heppelmann (2015)
data inserimento: 2018-11-28 15:24:17
» Porter (2001)
data inserimento: 2018-11-28 15:26:34
» pwc_global_hotels_report_2015
data inserimento: 2018-11-28 17:24:11
» Session 1 - The changing strategic context for digital marketing
data inserimento: 2018-11-27 16:02:00
» Session 2 - Introducing digital marketing
data inserimento: 2018-11-27 16:01:45
» Session 3 - Case study AccorHotels
data inserimento: 2018-11-28 14:02:03
» Teece (2018)
data inserimento: 2018-11-28 15:34:40
» the-business-model-canvas
data inserimento: 2018-11-28 15:35:02
» travel-hospitality-industry
data inserimento: 2018-11-28 17:24:48
» Wilder-James (2016)
data inserimento: 2018-11-28 15:23:16

Prof. Wetzels' materials (EXAM MATERIALS)

» amazonwhitepaper-110511144038-phpapp01
data inserimento: 2018-12-03 14:16:52
» Lemon & Verhoef (2016)
data inserimento: 2018-12-03 14:17:10

PW Materials

» Brief
data inserimento: 2018-11-12 18:07:46
» How to do a marketing plan
data inserimento: 2018-11-12 18:09:37
» Survey - Eng
data inserimento: 2018-11-12 18:09:26
» Survey - ita
data inserimento: 2018-11-12 18:08:59
» EVENT MANAGEMENT AND EVALUATION DEC 5 2018
data inserimento: 2018-12-05 09:10:01
» EVENT MARKETING BUDGET TEMPLATE DEC 5 2018
data inserimento: 2018-12-05 09:11:40
» LECTURE NOV. 14TH 19TH BRANDS AND BRANDING
data inserimento: 2018-11-17 13:41:34
» SALES POINT OF PURCHASE COMMUNICATION DIRECT THE CASE OF BULGARI
data inserimento: 2018-12-03 13:52:35