After 16 years in the Global marketing team of Coca-Cola, Unilever, Barilla and Sony, she spent the last 9 years on social innovation and social impact.
She collaborates as a consultant with FAO and Prof.Muhammad Yunus, Nobel Peace Prize winner. She is Professor of marketing at Università Cattolica di Milano and Lumsa University of Rome and Palermo. Advisor, mentor, Ashoka Fellow, TEDx Speaker, TEDx Curator and TEDx Licensee. She is the founder of Never Give Up, the non-profit organization that is changing the narrative on eating disorders in Italy.
She recently published "Social Impact in your hands"-a comprehensive guide for social impact startups.