Master of Science in Business Administration

Updated A.Y. 2019-2020

SALES MANAGEMENT
A.Y. 2019-2020

Prof. Simonetta Pattuglia
e-mail: pattuglia@economia.uniroma2.it
twittername: @SPattuglia
Office Hours: Wednesday – 5:00-6:00 pm.to be weekly checked on the Faculty’s website Office: Tor Vergata University – Research Building – Room No.52 (First floor) – Via Columbia 2 – 00133 Rome, Italy
 

Other members contributing to the Course:
Sara Amoroso
PhD Management
e-mail: amoroso@economia.uniroma2.it

The Course will host 3 Managers’ Lectures
NOV. 25TH 11-13am – GUEST LECTURE FERRAGAMO. RETAIL EVENTS, POP-UP STORE, TAKE-OVER EVENTS - LAURA BUONOCORE Corporate Events Manager
Dates to be defined – GUEST LECTURE PROCTER & GAMBLE CRM and  GUEST LECTURE DUCATI. DIGITAL MARKETING & SALES

COURSE DESCRIPTION: LEARNING OBJECTIVES AND MAIN TOPICS This Course aims to outline the importance of selling and sales management, a vital aspect of marketing that in the past few years have been somewhat neglected. The disruptive use of new media, internet – mobile platform – social media – e-commerce channels, has put sales and selling again in a focal stage. This management process will be explained and documented from the theoretical and practical viewpoints. The Course covers five main aspects: Sales Perspectives, Sales Environment, Sales Technique, Sales Management and Sales Control. 1. Sales Perspective: The historical role of sales and selling management – its place in the marketing and in a marketing organization – types and image of selling – the buyers: their thinking and their organization of selling – sales strategies 2. Sales Environment: The institutions that make sales: channels, industrial & commercial ones, public authority, selling for resale – sales settings 3. Sales Technique: The practical and covers preparation for selling – personal selling skills and process – Key account management – relationship selling – direct marketing – internet and IT applications in selling and sales management 4. Sales Management: recruitment – selection – motivation – training – organization & compensation of salespeople. 5. Sales Control: budgets & business planning – sales forecasting – saleforces evaluation. Other important issues include: • coverage of strategic selling and partnering • discussion on ethical issues in selling • coverage of the management of sales channels, multichannel and digital organization • the role of social media in selling • lead generation.

TEACHING METHODS The class will be taught using a general session, combination of case studies, discussions and guest speakers’ lectures. The Course will include a group work (max 3 participants each).

FINAL PROJECT WORK (Dec. 10th and 11th 11-13am) Groups of attending students (3 participants) will be formed at the beginning of the Course. Each group will work on a project to be presented (public presentation) at the end of the Course. The Presentation of the project work will be held on Nov. 12th 11-13 am.

REFERENCE TEXTBOOK Selling and Sales Management by David Jobber & Geoff Lancaster, 10th Edition, Pearson, 2015. No chapters: 5, 6; 12(only slides).

OTHER LEARNING SOURCES Slides, cases and other materials will be provided and uploaded (teacher’s website) during the Course.

OTHER INITIATIVES The Course Students (both BA and Erasmus) are invited to the Seminar Food Wine & Co. How Food becomes a brand (6 masterclasses + one international round table) to be held on Nov. 9th 10th 11th (hrs 10am-17pm, 3 cfu under request). Info and Registration: pignedoli@economia.uniroma2.it  See program published in the Course website or at https://economia.uniroma2.it/commedia/home/102-2561/save-the-date-food-wine-co-food-brand-quando-il-cibo-diventa-marca-viii-edizione. Anyway, the Nov. 11th Special lecture (Sales Course, 10am-17pm)  will be held during the Food Seminar at Fiera di Roma, Via Portuense, 1645/647 - How to arrive there: https://www.fieraroma.it/arrivare-roma-fiera/

ATTENDANCE Class participation and attendance are very important and highly recommended.

EXAM (EXAM Dec. 18th at 3pm) Project work & written exam (5 open ended questions, 1 question per module). The exam (pw+we) is evaluated X out of 30 (25% project work, 75% written exam). No oral exam is scheduled. Project work: The 2019-2020 project work will be based on the “Società Italiana Marketing Award” on Pasta De Martino-Antonio Amato case www.premiomarketing.com  and will be discussed on Dec. 10th and 11th 11-13am.

Attention! It is mandatory to register the final mark only in the official exam dates for all kinds of students (MSc students and Erasmus students).

Updated A.Y. 2018-2019

SALES MANAGEMENT
A.Y. 2018-2019
Prof. Aggr. Simonetta Pattuglia
e-mail: pattuglia@economia.uniroma2.it
twittername: @SPattuglia

Office Hours: Wednesday – 5:00-6:00 pm.to be weekly checked on the Faculty’s website Office: Tor Vergata University – Research Building – Room No.52 (First floor) – Via Columbia 2 – 00133 Rome, Italy
 

Other members contributing to the Course:
Sara Amoroso
PhD Management
e-mail: amoroso@economia.uniroma2.it

The Course will host 3 Top Managers’ Lectures

OCT. 5TH – GUEST LECTURE PROCTER & GAMBLE. HEAD & SHOLDERS CASE -  SABINA SANTORO Sales Manager, CHIARA CHIODARELLI Brand Manager, LUCA MANULI, Sales Manager

OCT. 15TH – GUEST LECTURE DUCATI. DIGITAL MARKETING & SALES - MARCO LAROCCA CONOSCENTE Marketing Manager Schweiz

OCT. 22ND – GUEST LECTURE FERRAGAMO. RETAIL EVENTS, POP-UP STORE, TAKE-OVER EVENTS - LAURA BUONOCORE Corporate Events Manager

COURSE DESCRIPTION: LEARNING OBJECTIVES AND MAIN TOPICS This Course aims to outline the importance of selling and sales management, a vital aspect of marketing that in the past few years have been somewhat neglected. The disruptive use of new media, internet – mobile platform – social media – e-commerce channels, has put sales and selling again in a focal stage. This management process will be explained and documented from the theoretical and practical viewpoints. The Course covers five main aspects: Sales Perspectives, Sales Environment, Sales Technique, Sales Management and Sales Control. 1. Sales Perspective: The historical role of sales and selling management – its place in the marketing and in a marketing organization – types and image of selling – the buyers: their thinking and their organization of selling – sales strategies 2. Sales Environment: The institutions that make sales: channels, industrial & commercial ones, public authority, selling for resale – sales settings 3. Sales Technique: The practical and covers preparation for selling – personal selling skills and process – Key account management – relationship selling – direct marketing – internet and IT applications in selling and sales management 4. Sales Management: recruitment – selection – motivation – training – organization & compensation of salespeople. 5. Sales Control: budgets & business planning – sales forecasting – saleforces evaluation. Other important issues include: • coverage of strategic selling and partnering • discussion on ethical issues in selling • coverage of the management of sales channels, multichannel and digital organization • the role of social media in selling • lead generation.

TEACHING METHODS The class will be taught using a general session, combination of case studies, discussions and guest speakers’ lectures. The Course will include a group work (max 3 participants each).

FINAL PROJECT WORK (Oct. 23rd and 24th 3-5pm) Groups of attending students (3 participants) will be formed at the beginning of the Course. Each group will work on a project to be presented (public presentation) at the end of the Course. The Presentation of the project work will be held on Oct. 8th 3-5 pm. The first assignment in order to check the pws will be on 16th 3-5pm.

REFERENCE TEXTBOOK Selling and Sales Management by David Jobber & Geoff Lancaster, 10th Edition, Pearson, 2015. No chapters: 5, 6; 12(only slides).

OTHER LEARNING SOURCES Slides, cases and other materials will be provided and uploaded (teacher’s website) during the Course.

ATTENDANCE Class participation and attendance are very important and highly recommended.

EXAM (PREEXAM Oct. 31st at 10.00) Project work & written exam (5 open ended questions, 1 question per module). The exam (pw+we) is evaluated X out of 30 (25% project work, 75% written exam). No oral exam is scheduled. Project work: The 2018-2019 project work will be based on the “Società Italiana Marketing Award” www.premiomarketing.com (forthcoming) and will be discussed on Oct. 23rd and 24th 3-5pm. Attention! It is mandatory to register the final mark only in the official exam dates for all kinds of students (MSc students and Erasmus students).
 

Updated A.Y. 2017-2018

SALES MANAGEMENT
A.Y. 2017-2018
Prof. Aggr. Simonetta Pattuglia
e-mail: pattuglia@economia.uniroma2.it
twittername: @SPattuglia

Office Hours: Wednesday – 5:00-6:00 pm.to be weekly checked on the Faculty’s website
Office: Tor Vergata University – Research Building – Room No.52 (First floor) – Via Columbia 2 – 00133 Rome, Italy

Other members contributing to the Course:

Michela Mingione
Phd. Management
e-mail: mingione@economia.uniroma2.it

Sara Amoroso
Phd Management
e-mail: amorosoconomia.uniroma2.it

The Course will host 2 Top Managers’ Lectures by:

- PROCTER & GAMBLE
- LEONARDO AIRPLANES

COURSE DESCRIPTION: LEARNING OBJECTIVES AND MAIN TOPICS
This Course aims to outline the importance of selling and sales management, a vital aspect of marketing that in the past few years have been somewhat neglected. The disruptive use of new media (internet – mobile platform – social media – e-commerce channels) has put sales and selling again in a focal stage. This management process will be explained and documented from the theoretical and practical viewpoints.
The Course covers five main aspects: Sales Perspectives, Sales Environment, Sales Technique, Sales Management and Sales Control.
1. Sales Perspective: The historical role of sales and selling management – its place in the marketing and in a marketing organization – types and image of selling – the buyers: their thinking and their organization of selling – sales strategies
2. Sales Environment: The institutions that make sales: channels, industrial & commercial ones, public authority, selling for resale – sales settings
3. Sales Technique: The practical and covers preparation for selling – personal selling skills and process – Key account management – relationship selling – direct marketing – internet and IT applications in selling and sales management
4. Sales Management: recruitment – selection – motivation – training – organization & compensation of salespeople.
5. Sales Control: budgets & business planning – sales forecasting – saleforces evaluation.
Other important issues include:
• coverage of strategic selling and partnering
• discussion on ethical issues in selling
• coverage of the management of sales channels  (multichannel organization)
• the role of social media in selling
• lead generation.

TEACHING METHODS
The class will be taught using a general session, combination of case studies, discussions and guest speakers’ lectures. The Course will include a group work (max 3 participants each).

FINAL PROJECT WORK (Oct. 24th and 26th 3-5pm)
Groups of attending students (3 participants) will be formed at the beginning of the Course. Each group will work on a project to be presented (public presentation) at the end of the Course.

The Presentation of the project work will be held on Sept. 26th 3-5 pm.

REFERENCE TEXTBOOK
Selling and Sales Management by David Jobber & Geoff Lancaster, 10th Edition, Pearson, 2015.
No chapters: 5, 6; practical exercises (all the chapters); Appendix.

OTHER LEARNING SOURCES
Slides, cases and other materials will be provided and uploaded (teacher’s website) during the Course.

ATTENDANCE
Class participation and attendance are very important and highly recommended.

EXAM (Oct. 31st 10am)
Project work & written exam (5 open ended questions, 1 question per module). The exam (pw+we) is evaluated X out of 30 (25% project work, 75% written exam).
No oral exam is scheduled.

Project work: 

The 2016-2017 project work will be based on the “Società Italiana Marketing Award” www.premiomarketing.com (forthcoming) and will be discussed on Oct. 24th and 26th, 3-5pm.

Attention! It is mandatory to register the final mark only in the official exam dates for all kinds of students (MSc students and Erasmus students).

Updated A.Y. 2016-2017

SALES MANAGEMENT
A.Y. 2016-2017

Prof. Aggr. Simonetta Pattuglia

e-mail: pattuglia@economia.uniroma2.it

twittername: @SPattuglia
Office Hours: Wednesday – 4:00-5:00 pm.to be weekly checked on the Faculty’s website
Office: Tor Vergata University – Research Building – Room No.52 (First floor) – Via Columbia 2 – 00133 Rome, Italy

Other members contributing to the Course
Michela Mingione
Phd. Management
e-mail: mingione@economia.uniroma2.it

The Course will host 3 Top Managers’ Lectures by:
- BULGARI (Jewellery Business Unit Managing Director),
- FOX CHANNELS ITALY (Vice President Marketing & Sales),
- LEONARDO-FINMECCANICA HELICOPTERS (Senior Vice President for Sales and Strategic sourcing)

COURSE DESCRIPTION: LEARNING OBJECTIVES AND MAIN TOPICS

This Course aims to outline the importance of selling and sales management, a vital aspect of marketing that in the past few years have been somewhat neglected. The disruptive use of new media (internet – mobile platform – social media – e-commerce channels) has put sales and selling again in a focal stage. This management process will be explained and documented from the theoretical and practical viewpoints.

The Course covers five main aspects: Sales Perspectives, Sales Environment, Sales Technique, Sales Management and Sales Control.

1. Sales Perspective: The historical role of sales and selling management – its place in the marketing and in a marketing organization – types and image of selling – the buyers: their thinking and their organization of selling – sales strategies

2. Sales Environment: The institutions that make sales: channels, industrial & commercial ones, public authority, selling for resale – sales settings

3. Sales Technique: The practical and covers preparation for selling – personal selling skills and process – Key account management – relationship selling – direct marketing – internet and IT applications in selling and sales management

4. Sales Management: recruitment – selection – motivation – training – organization & compensation of salespeople.

5. Sales Control: budgets & business planning – sales forecasting – saleforces evaluation.

Other important issues include:
• coverage of strategic selling and partnering
• discussion on ethical issues in selling
• coverage of the management of sales channels  (multichannel organization)
• the role of social media in selling
• lead generation.

The Course will host 3 Top Managers’ Lectures by AGUSTA WESTLAND (Senior VP Sales), BULGARI (Senior VP Division Jewellery), FOX CHANNELS ITALY (VP Marketing & Sales)

TEACHING METHODS
The class will be taught using a general session, combination of case studies, discussions and guest speakers’ lectures. The Course will include a group work (max 3 participants each).

FINAL PROJECT WORK (Dec. 12nd, 13rd, 14th, 11-13am)
Groups of attending students (3 participants) will be formed at the beginning of the Course. Each group will work on a project to be presented (public presentation) at the end of the Course.

REFERENCE TEXTBOOK
Selling and Sales Management by David Jobber & Geoff Lancaster, 10th Edition, Pearson, 2015.
No chapters: 5, 6; practical exercises (all the chapters); Appendix.

OTHER LEARNING SOURCES
Slides, cases and other materials will be provided and uploaded (teacher’s website) during the Course.

ATTENDANCE
Class participation and attendance are very important and highly recommended .

EXAM (Dec. 21st 10am)
Project work & written exam (5 open ended questions, 1 question per module). The exam (pw+we) is evaluated X out of 30 (25% project work, 75% written exam).
No oral exam is scheduled.
Project work: the 2016-2017 project work will be based on the “Società Italiana Marketing Award” www.premiomarketing.com

Attention! It is mandatory to register the final mark only in the official exam dates for all kinds of students (MSc students and Erasmus students).

Updated A.Y. 2015-2016

SALES MANAGEMENT

A.Y. 2015-2016

Teaching Member Responsible for the Course

Prof. Aggr. Simonetta Pattuglia

Management - Marketing, Communication, Media

e-mail: pattuglia@economia.uniroma2.it

twittername: @SPattuglia

Office Hours: Wednesday – 4:00-5:00 pm.to be weekly checked on the Faculty’s website

Office: Tor Vergata University – Research Building – Room No.52 (First floor) – Via Columbia 2 – 00133 Rome, Italy

Other members contributing to the Course

Michela Mingione

Phd. Management

e-mail: mingione@economia.uniroma2.it

COURSE DESCRIPTION: LEARNING OBJECTIVES AND MAIN TOPICS

This Course aims to outline the importance of selling and sales management, a vital aspect of marketing that in the past few years have been somewhat neglected. The disruptive use of new media (internet – mobile platform – social media – e-commerce channels) has put sales and selling again in a focal stage. This management process will be explained and documented from the theoretical and practical viewpoints.

The Course covers five main aspects: Sales Perspectives, Sales Environment, Sales Technique, Sales Management and Sales Control.

1. Sales Perspective: The historical role of sales and selling management – its place in the marketing and in a marketing organization – types and image of selling – the buyers: their thinking and their organization of selling – sales strategies
2. Sales Environment: The institutions that make sales: channels, industrial & commercial ones, public authority, selling for resale – sales settings
3. Sales Technique: The practical and covers preparation for selling – personal selling skills and process – Key account management – relationship selling – direct marketing – internet and IT applications in selling and sales management
4. Sales Management: recruitment – selection – motivation – training – organization & compensation of salespeople.
5. Sales Control: budgets & business planning – sales forecasting – saleforces evaluation.

Other important issues include:

• coverage of strategic selling and partnering
• discussion on ethical issues in selling
• coverage of the management of sales channels  (multichannel organization)
• the role of social media in selling
• lead generation.

The Course will host 2 Top Managers’ Lectures by FOX CHANNELS and AGUSTA WESTLAND

LECTURE AGUSTA WESTLAND

DECEMBER 10TH H.4-6PM AND DEC. 11TH H.9-13AM MR. STEFANO BORTOLI, SVP SALES AND STRATEGIC SOURCING

DECEMBER 11TH H.9-13AM

LECTURE FOX CHANNELS ITALY

DECEMBER 11TH H.2-5PM MR. ALESSANDRO MILITI, VP, MARKETING & SALES DIRECTOR

TEACHING METHODS

The class will be taught using a general session, combination of case studies, discussions and guest speakers’ lectures. The Course will include a group work (max 3 participants each).

FINAL PROJECT WORK

Groups of attending students (3 participants) will be formed at the beginning of the Course. Each group will work on a project to be presented at the end of the Course.

PUBLIC PRESENTATION

DECEMBER 21ST  H.2.30-5.30 ROOM 57

(15-20 MINUTES MAX EACH GROUP)

REFERENCE TEXTBOOK

Selling and Sales Management by David Jobber & Geoff Lancaster, 10th Edition, Pearson, 2015.

No chapters: 5, 6; practical exercises (all the chapters); Appendix.

OTHER LEARNING SOURCES

Slides, cases and other materials will be provided and uploaded (teacher’s website) during the Course.

ATTENDANCE

Class participation and attendance are very important and highly recommended.

EXAM

Project work & written exam (5 open ended questions, 1 question per module). The exam (pw+we) is evaluated X out of 30 (25% project work, 75% written exam).

Project work: the 2015-2016 project work will be based on the “Società Italiana Marketing Award” www.premiomarketing.com on FOX CHANNELS ITALY contest.

Attention! It is mandatory to register the final mark only in the official exam dates for all kinds of students (MSc students and Erasmus students).