Master of Science in Business Administration

Department of Management and Law

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ADVANCED MARKETING

Simonetta Pattuglia

Teaching material

ASSIGNMENT

» BRIEF ASSIGNMENT THE FYRE FESTIVAL A MOVIE ON NETFLIX 2 03 2023
data inserimento: 2023-03-03 11:42:11

BOOKS

» KALBACH MAPPING THE EXPERIENCE
data inserimento: 2023-02-27 10:35:39

» KAPFERER STRATEGIC BRAND MANAGEMENT CHAPTERS 8 AND 9
data inserimento: 2023-02-27 10:36:39

MARKETING AWARD 2023 BEDDING RINALDI GROUP

» BRIEF MARKETING AWARD 2023 BEDDING RINALDI GROUP
data inserimento: 2023-02-27 11:52:58

» MARKETING AND COMMUNICATION PLAN
data inserimento: 2023-02-27 11:53:59

» MARKETING AND COMMUNICATION PLAN. BRAND AND PROMOTION
data inserimento: 2023-02-27 11:55:48

results fyre and attendance

» RESULTS FYRE FESTIVAL AND PERCENTAGE OF ATTENDANCE
data inserimento: 2023-04-05 16:16:41

SPECIAL GUESTS, PART OF THE PROGRAMME

» Ecommerce The case of Procter and Gamble Tommaso Papi 23 03 2023
data inserimento: 2023-04-03 11:46:41

» LECTURE GLOBAL MARKETING BRANDING COMMUNICATION MARIANNA CHERUBINI HUAWEI 8 03 2023
data inserimento: 2023-03-23 14:21:48

SYLLABUS

» SYLLABUS WITH DETAIL ABOUT DATES, GUEST SPEAKERS, ASSIGNMENT, PROJECT WORK, PRE-EXAM
data inserimento: 2023-03-08 09:49:55

TEACHER'S SLIDES

» 1. Introduction to advanced marketing. Traditional vs innovative marketing 21 02 2023
data inserimento: 2023-02-27 10:32:33

» 2. FROM TARGETING TO CRM. RESEARCH ON GENERATIONS. THE CASE OF APPLE 1 03 2023
data inserimento: 2023-03-02 09:19:46

» 3. BRANDS AND BRANDING SECOND PART 7 03 2023
data inserimento: 2023-03-08 09:59:44

» 3. BRANDS AND BRANDING FIRST PART 2 03 2023
data inserimento: 2023-03-03 11:43:03

» 4. THE BRAND REJOUVENATION - THE FIAT 500 CASE 2 03 2023
data inserimento: 2023-03-03 11:44:30

» 5. Event management and marketing First part 16 03 2023
data inserimento: 2023-03-16 21:41:37

» 5. Event management and marketing Second part 16 03 2023
data inserimento: 2023-03-23 10:52:38

» 5. Event management Third part Appendix Budgeting 22 03 2023
data inserimento: 2023-03-23 10:53:56

» 5. MAPPING THE EXPERIENCE - CUSTOMER JOURNEY - TOUCHPOINTS Second part 28 03 2023
data inserimento: 2023-03-29 15:42:47

» 6. MAPPING THE EXPERIENCE - CUSTOMER JOURNEY - TOUCHPOINTS - CUSTOMER EXPERIENCE - CUSTOMER SATISFACTION 22 03 2023
data inserimento: 2023-03-27 19:03:21

» 6. MAPPING THE EXPERIENCE - CUSTOMER JOURNEY - TOUCHPOINTS - CUSTOMER EXPERIENCE - CUSTOMER SATISFACTION third part 29 03 2023
data inserimento: 2023-04-01 12:37:30

» 7. CONVERGENCE MEDIA PLATFORMS PERMARNCE MARKETING WINTERCHECK CASE 29 03 2023
data inserimento: 2023-04-01 12:39:00

» Metaverse - N.Leone
data inserimento: 2023-04-02 20:41:29

TO READ, NOT IN THE PROGRAMME

» ORGANIZING THE MARKETING ACTIONS AROUND PREMIUM PRICE IN TECHNOLOGICAL BRANDS: THE CASE OF APPLE - SKYLINE BUSINESS JOURNAL 2019
data inserimento: 2021-03-01 10:52:39

UNILEVER CHALLENGE

» UNILEVER CHALLENGE
data inserimento: 2023-03-08 18:13:15