Oggi alle ore 16 in aula P5
Vi aspetto. Organizzatevi fra di voi come stabilito ieri in modo da frequentare entrambe le lezioni in contemporanea e prendere appunti per i colleghi. A dopo, prof.Pattuglia
"#Launching the #Qooderverse: how to turn around a #Company through the #creation of a #Brand"
#BusinessAdministration #Advance Marketing and #Clem #Marketing #Comunicazione e #Media #Courses
How Quadro Vehicles SA, selling 700 scooters (per year 2010 to 2017), mainly in Italy and France, has been relaunched into Qooder SA, a 6000uts/50M revenues in 2020 with a #global #presence, using the #power of the #Brand and creating a #new #mobility #universe.
is a senior Italian American executive with a long career in the automotive and transportation industries. After receiving his MBA at the Columbia University NY, he spent many years working in Europe, USA and Asia. After ten years with Ford Motor Company, he decided to join Fiat Auto in Turin, where he assumed various international roles with the Fiat and Alfa Romeo brands. He then changed industries, working first for the national Italian railway, Trenitalia, and then for Piaggio Group in various managerial capacities. In 2010, he rejoined FGA as COO of International Operations; his last role at FCA was as deputy CEO and General Manager of Abarth & C. In November 2017, he became CEO of Quadro Vehicles SA, today Qooder SA.
Tor Vergata School of Business Administration con CLEM Marketing Comunicazione e Media