Innovation Management and Strategic Growth Workshop
Join us on Teams for this workshop with special guest speaker Enrico Iaria on the mornings of 5 and 6 March.
Follow the links below to participate in this innovative workshop that will equip students with the skills and techniques to develop executive-level strategies and will give them practical tools for answering critical business questions. On the first day, students will be introduced to the disruptive innovation theory from the perspective of a business and a customer and will have the chance to analyze practical case studies and run a first Activity Task. On the second day, they will be introduced to practical tools and structured processes which will bring them to make use of innovative and creative solutions to turn an idea into a prototype.
New-Market Disruptive Innovation
Customer: Causes and Attributes
Product View, Customer Attributes View, Jobs-to-Be-Done View
- Case Study: Assessing New Opportunities and Potential Threats
- Activity Task: Developing a Framework to Better Understand Customer Needs
• Minimum Viable Product Design
Critical Thinking and Ideation
Lightning Demo Session
Prototype Development Storyboard
• Lean Startup Methodology: Transforming an Idea Into a Product
Introduction to the Lean Startup Methodology
The Characteristics of an MVP
Build Your Own MVP
The Business Model Canvas
The 9 Building Blocks of the Business Model Canvas
• Case Study: Startup Failure - Loving the Problem, Not the Solution
• Final Activity Task: Testing a Business Idea with Real-Life Customers