STRATEGIC ENTREPRENEURIAL BEHAVIOR

Program

Updated A.Y. 2018-2019

Bachelor course in Business Administration & Economics Academic year 2018-19 Semester Spring

Course “STRATEGIC ENREPRENEURIAL BEHAVIOR” Professors: Marjan Bojadzev, Vittorio de Pedys Prerequisites for the course None Contacts:marjan@bojajdiev.info, vdepedys@yahoo.it BACKGROUND OUTLINE Around 95% of private business in the world are SMEs with family ownership. At the same time, the new generations are getting more and more interested in starting up their own business rather than searching employment in large organizations. More diversified and sharper skills are then needed to foster birth and growth of new initiatives. These skills are highly coveted by young generations and appear of the highest value in an increasingly-changing and global business landscape  

COURSE PROGRAM AND TOPICS

PART 1. ENTREPRENURIAL BEHAVIORS Prof. Marjan Bojadjiev 1. Revisiting Entrepreneurial Mind: A look into the black box 2. Entrepreneurial Intentions 3. Context and Entrepreneurial Cognition 4. Motivations : The Entrepreneurial mind and behavior and Contextual elements 5. Attributions by and about entrepreneurs 6. Self efficacy and Entrepreneurial Mindset 7. Entrepreneurial Alertness and Opportunity Identification 8. Entrepreneurial Growth – Becoming a Leader 9. Entrepreneurial Growth – Strategic Leadership

Part 2 : THE ENTREPREURIAL VENTURE: prof. Vittorio de Pedys 1. ENTREPRENEURIAL FIRMS.SPOTTING THE OPPORTUNITY 2. MANAGING THE GROWING VENTURE. MANAGING RISK/REWARD AND EXIT 3. BUSINESS CASE AND BUSINESS PLANS. BLUE OCEAN STRATEGY 4. FUNDING: BUSINESS ANGELS, VENTURE CAPITAL FUNDS BLUE 5. HOW VENTURE CAPITAL EVALUATES NEW VENTURES  

LEARNING OBJECTIVES Upon successful completion of this module, the student should be able to: - Understand what an entrepreneur is, what the benefits are, the risks, and the responsibilities. - Understand what a good opportunity is and what kinds of opportunity sources there are. - Understand how opportunities are discovered, and how the creative process can be enhanced. - Understand the mechanics of entrepreneurial process, and key aspects entrepreneurial behavior. - Understand the difficulties associated with small business start-up and survival. - Understand key organizational challenges faced by small firms as they grow. - Understand how all organizations can learn to evolve and behave more entrepreneurially. The key topics taught in the module are the following: • Introduction to Entrepreneurship • Emerging Ideas • Being More Creative • Business Survival • The Start-up Process Surviving the Start-up Process • Growing the Business • Corporate Entrepreneurship • Business Planning • Venture Capital Funding • Learning to Evolve

TEACHING METHODS The module will use a variety of teaching and learning methods to enhance learning and understanding including lectures, workshops and seminars, and it will place emphasis on developing critical skills of analysis, strategic choice and implementation through the use of workshops and case studies EVALUATION METHOD A final exam will be chosen in form of a written essay, a case analysis or a questionnaire

REFERENCE BOOKS • W. Sahlman, H. Stevenson, M. Roberts, A. Bhide“The entrepreneurial venture”, HBS press, 2nded, 1999 • W. Sahlman “some thoughts on business plans “ HBS press 9-897-, 14 nov 1996 • Brännback M. Carsrud A. “Revisiting the Entrepreneurial Mind: Inside the Black Box: An Expanded Edition” 2017 ISBN-10: 3319455435, Springer International Publishing ADDITIONAL READINGS: • Geoffrey G. Jones & Dan Wadhwani : “Schumpeter’s Plea: Rediscovering History and Relevance in the Study of Entrepreneurship “HBS Working Knowledge 2006 • “Skills and Behaviors that Make Entrepreneurs Successful” HBS Working Knowledge, 2006 • Rutherford M. :“Typologies for strategic bootstrapping success” Business Expert Book • Hellman, T. (2006). A note on valuation of venture capital deals. Stanford Graduate School of Business, case E-95, rev. 20 • Mauborgne, K. (2004). Blue ocean strategy. Harvard Bus Review • Roberts, M., and Barley, L. (2004). How venture capitalists evaluate potential venture opportunities. HBS note no. 9-805-019 Other Readings suggested by the professors