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TRANSLATING THEORY INTO PRACTICE THROUGH BUSINESS GAME

Program

Updated A.Y. 2018-2019

"What we have to learn to do, we learn by doing." Aristotle


COURSE AIM
The business game course allows for a multidisciplinary approach and it offers students the possibility to manage their own enterprise in a competitive market. Through this simulation game, students can explore their knowledge of business management, they can train their writing and conversation skills in a foreign language and they can apply a number of management skills (such as: teamwork, time management, and self-assessment). The participants will have a holistic view of a company’s different functions and their interdependencies.

BUSINESS GAME SCENARIO DESCRIPTION
General Management Business Game (GMBG) is a simulation game developed on Business Game Studio Platform (BGS) by Artémat. GMBG allows simulating the competition in the Information & Communication Technology (ICT) market: each team has to lead a virtual company with the aim to produce and sell two different typologies of mobile device (Smartphone and Tablet). In the ICT sector, the performances of companies and the competitive advantage are influenced by competences of the staff, the technological innovation, the research and development activity, pricing policy, and marketing strategy. The Business Success is determined by the value of the company, calculated as the Equity Value, which depends on two main elements: Financial Value and Intangible Value. The simulations put participants into a competitive situation and they have to use all their problem solving, creativity, strategic analysis and decision-making skills in order to win.

ATTENDANCE AND ASSIGNMENT
Students have to attend minimum 75% of the lectures (i.e., 3 out of 4 lesson days).
The attendance is compulsory for the first and the last lesson days.
During the last day, each team will have to perform a “3MinutePitch” and each student will have to complete a short multiple-choices test.

VALUATION
The attendance percentage and the results obtained at the test will give a PASS/NO PASS result.