BUSINESS PLANNING
Syllabus
Aggiornato A.A. 2019-2020
Aggiornato A.A. 2019-2020
LEARNING OBJECTIVES
The course aims at providing students with theoretical framework and practical skills concerning business planning. Based on relevant case studies the course focuses on the main issues in making and using business planning for start-up and well-established companies for different strategic objectives.
The course is based on a real-life professional approach used by the business and financial community (investment banks, advisory and consulting firms, and companies).
The course is appropriate for students who are willing to pursue a career in investment banking, financial advisory, business consulting, and industrial/services companies (in areas of business development, finance, strategy, and financial planning).
PROGRAM
The key topics of the course will be the following:
- Financial statements analysis
- Business Planning
- Theoretical framework
- How to make a Business Plan
- Uses of Business Plan
- Business case
- Integrative courses
- Business Model Implementation between Theory and Practical Applications
- Business Planning and Financing: Funding Tools and Opportunities
TEACHING METHODS
Lectures, case discussions, and assignments.
MAIN REFERENCES
Required. Bruce R. Barringer, Ph.D., Preparing Effective Business Plans: An Entrepreneurial Approach, Second Edition, Global Edition, Oklahoma State University, Pearson, 2015.
Further material (Slides and Excel Models) will be made available on the course website step by step after each lesson.
Suggested, but not compulsory. A. Osterwalder and Yves Pigneur, Business Model Generation, A Handbook for Visionaries, Game Changers, and Challengers, Wiley, 2010.
INTEGRATIVE COURSES
Course (A): Business Model Implementation between Theory and Practical Applications – to be taken by Prof. Gabriele Palozzi
Course (B): Business Planning and Financing: Funding Tools and Opportunities – to be taken by Prof. Rocco Frondizi