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Learning Objectives

The main objective of this course (the WHY) is to introduce students into the field of business giving an easy and complete framework on the life condition and the existence
manifestations of all types of economic entities (for profit and non-for-profit), even if the main focus will be on the so called for-profit economic entities (i.e. business entities).
Moreover this course wants to put theory into practice and stimulate the cooperation among students and among students and professor. At the end of this module students should be able to establish a successful business contributing to the common good of the society.

In particular, the main sub-objectives are as follows:
- Familiarize with the language of business;
- Know and understand the concepts of the administration of a business, the characteristics of management processes (strategy and planning, organizational structure, human
resource management, decision making, monitoring and reporting, etc..) and management functions (Marketing, Operations, Human Resource function, Finance and Accounting
- Understand the organizations’ existence, what is their role in society, what are their responsibilities and how and for whom they create value;
- Know the differences between a small business (e.g. a small family firm) and a big business conducted by multinational corporations all around the world (e.g. Apple, Coca
Cola, Facebook, Google).

- Enhance the learning ability as well as time management capacity, with the analysis of real situations and case studies
- Be able to apply knowledge and to draw original conclusions (critical thinking), by using management tools and techniques and by making judgments about the cost-effectiveness
of management

- Demonstrate and ability to make assessments within the field of Fundamentals of business, taking into account, symultaneously, relevant economic, social and
environmental aspects.

- Improve the communication skills, using an appropriate language during the presentation of management issues.

will be assessed through the open questions formulated to require students to make connections between the topics studied and to express a personal contribution (examples
of application of the concepts, case studies presented in the classroom).


Being an exam scheduled in the first semester of the first year, there are no specific prerequisites


- Economic problems, economic activities and different types of companies;
- The creation of value in companies
- Organizational culture and its impact on business
- Globalization and its implications on business management
- Strategies and planning and control systems
- Leadership
- The organizational structure
- Introduction to cost accounting
- Introduction to financial accounting


Fundamentals of Management (Mike Smith) McGraw-Hill Higher Education, 2011

Teaching methods

- Lecture by teacher
- Slides projected during the course
- Teaching notes
- Class discussion conducted by teacher
- Discussion groups project work
- Textbook and case studies assignments

Exam Rules

For attending students there are some classroom activities carried out in groups that contribute to the final assessment (maximum 3 additional grades). Furthermore, for attending students, the assessment is based on an intermediate test and a final exam. In both cases, the exams are written and consist of 15 multiple choice questions (1 point for each correct answer) and 3 open questions (max 5 points for each answer).
For non-attending students there is a written exam consisting of 15 multiple choice questions (1 point for each correct answer) and 5 open questions (max 3 points for each answer).
To pass the exam, students must get a mark of at least 18/30; to this end, students must demonstrate a sufficient knowledge about the topics covered in the program and that they must be able to apply the business administration concepts at a basic level; to achieve a grade higher than 25/30, students must also have acquired a solid and in-depth knowledge about the topics covered in the program and demonstrate a good ability to apply the business administration concepts; to achieve a score of 30/30 cum laude, students must show an excellent knowledge of all the topics covered during the course and an excellent ability to apply the business administration concepts.