Bachelor Degree in Business Administration and Economics

Updated A.Y. 2019-2020

TEACHING MEMBERS RESPONSIBLE FOR THE COURSE
Michela Mingione, PhD, University of Rome Tor Vergata
E-mail: mingione@economia.uniroma2.it
Emanuel Peter Patrioli, Senior Mobile Marketing Manager, Lottoland Ltd.
E-mail: emanuel.peter@lottoland.com

What does it mean to be mobile-oriented? How can you acquire a customer-base and keep it over time? Are you able to improve the user experience? Thanks to this strongly interactive course, students will be able to answer these important questions. In particular, a gamified learning experience focused on the online gambling world will help students to acquire Mobile First capabilities.

TEACHING OUTPUTS
At the end of the course, students will be able to improve the following capabilities:
1) User acquisition, ASO (App Store Optimisation)
2) Onboarding, CRM (Customer Relationship Management), omni-channel, real-time marketing
3) Product development, UX (User Experience) and UI (User Interface)

TEACHING METHODOLOGY
The format of the course is lecture, case studies, and interactive group projects

EXAM
Group Project presentation

Updated A.Y. 2018-2019

Practice Marketing offers a unique way to learn and apply the 4P’s of marketing: product, price, place, and promotion. Students take on the role of a marketing manager tasked with creating and launching a new product.  Thus, in the simulation, students practice marketing strategy by doing what it takes to be an effective marketing manager.
In particular, Practice Marketing offers 3D, multiplayer business strategy games, related to a multiplayer simulation of the backpack industry. Practice Marketing enables students to put their marketing skills to the test in a fun and competitive, real-world environment.