Bachelor Degree in Business Administration and Economics

Dear Students,

I am currently conducting research on bridging generational gaps in business education through digital experiential learning. As those at the forefront of this shift, your perspective is incredibly valuable to this study.

I would like to invite you to participate by completing a short survey (approximately 10 minutes):

• Student Survey Link: https://forms.cloud.microsoft/e/PauJY45ZUR

A quick favor: In addition to your own input, I am looking for a global perspective. Please feel free to forward this email or the link below to any of your educators/professors (anywhere in the world):

• Educator Survey Link: https://forms.cloud.microsoft/e/e2Ne8a8Xkc

If you have a passion for academic research and would like to get involved, you are always welcome to join our international research team. Please reach out to me at ilijanata@gmail.com if you have questions or are interested in collaborating.

Thank you for your time and contribution to this research.

Kind regards,

Prof. Ilijana Petrovska

Dear Students,

This Thursday, March 5th, we will explore a fundamental ethical question in modern marketing: "Who Gets to Be a Consumer?"

We are honored to host Mr. Filip Najdovski, the 20-year-old Deputy CEO of EaseAccess24. As a tech entrepreneur working at the intersection of AI and digital accessibility, Filip helps organizations navigate the European Accessibility Act and build more inclusive digital spaces.

The Ethical Focus: In an era where the digital economy is no longer optional, digital barriers represent an ethical failure that prevents millions from participating in society. Filip will challenge us to view accessibility not merely as a legal checkbox, but as a leadership mindset and a moral obligation for brands.

Your Task:

1. Preparation: Visit the EaseAccess24 website and reflect on the ethical responsibility of brands toward "Universal Design."

2. Attendance: Participation is mandatory. The insights shared will be highly relevant to your ongoing Luxury Brand Strategy Analysis and our future discussions on social responsibility.

I look forward to an engaging and thought-provoking session.

Best wishes,

Prof. Ilijana

Dear students,

Please read the case Paper Boat for tomorrow's class.

You may find it on MS Teams in the folder: https://drive.google.com/drive/folders/1WNG2GcHHykrHmhrRZFFaxrdEJ2Z8C5pv. and also in the materials here.

See you tomorrow

Best regards,

Ilijana

Dear students,

Thanks to those who actively participated in today's lecture. 

Please be aware of the following actions you need to take:

1. Write a Reflection Log for the 1st week and upload it to the MS Teams assignment. If you do not have access, you may share on the following link https://drive.google.com/drive/folders/1WNG2GcHHykrHmhrRZFFaxrdEJ2Z8C5pv?usp=sharing 
2. Make a Peer Evaluation for the last three students' group presentations on the following link https://forms.gle/h6dYqn8bC8rd1JFa7
3. Review the materials as tomorrow, Tuesday, we will have a small quiz, a formative assessment
4. Read the case Paper Boat for Wednesday
5. Thursday, we will have a Guest Speaker - Be there at 4 pm! More info in the next email
6. Start working on the Final project. Define the Luxury Brand, start analyzing it, and implement primary research/observation/social listening and other activities as needed. Write your name on the MS Excel sheet and define your date and time for the final presentation.

If you have any questions, please do not hesitate to ask.

See you tomorrow,

Prof. Ilijana