May 6, 1.00 pm, Classroom S5 (II floor, Bldg A):
Matthias Raith (Otto von Guericke U., Germany), "The Social Business Model Development":

The business model characterizes how a firm creates, delivers, and captures value. While there are many descriptive studies of business models that have been shown to be successful for individual firms, it is often not clear how a business model can be strategically developed iin the entrepreneurial process of designing a venture. This task is particularly challenging for entrepreneurs pursuing social or environmental missions, which very often address problems associated with market failure.
In the first half of this seminar, students will learn how to strategically design and modify a business model around a given social or environmental mission. With simple graphical characterizations of business model archetypes, students will learn different strategic
approaches to value creation, delivery and capture, where each approach is complemented by international real-life cases.
In the second half of the seminar, smaller working groups are then encouraged to develop business models themselves for selected social or environmental missions, which will then be presented and discussed in the final plenary.

This seminar is open also to the BSc students in Business Administration and Economics, and all interested students.

May 7, 11.00 am, Classroom S5 (II floor, Bldg A):
Anne Chwolka (Otto von Guericke U., Germany), "Target Costing as a Tool of Strategic Cost Management":

Target costing is a method of cost management, conceived for the planning, research development, and engineering cycle, and aimed at reducing manufacturing costs to targeted levels. In a first step, market-driven target costs for the product are calculated. In a second step, these product-level target costs are decomposed to the component level.
In this lecture, will first recap target costing method, as described in textbooks. Then students will learn, that some basic assumptions for both steps are critical, and we will discuss possible explanations for the representation of the method in textbooks.

This seminar is open also to the BSc students in Business Administration and Economics, and all intersested students.

May 8, 2.00 pm, Room F (II floor, Bldg B):
Matthias Raith (Otto von Guericke U., Germany), "Workshop on Negotiation Analysis":

In this workshop students will learn how negotiations can be structured and how conflicts can be visualized and valued to allow for a constructive conflict resolution process. The workshop offers analytical techniques to understand the structure of bi- and multilateral negotiations, procedures for fair division problems, and methods to assess the bargaining power of parties in asymmetric conflict situations.