The Hard Path For The Technological Transformation
This seminar (3 CFU for Extra Activities) will cover the following topics: Data Analysis, Digital Marketing, CRM Software and Gamification. The seminar will be held in partnership with Philmark.
Room P4 / Microsoft Teams
First Floor of the Building A
School of Economics
The Philmark Group is one of the most innovative and up-and-coming realities in the world of IT consulting, digital transformation, big data, CRM, customer engagement, marketing and software development. With a complete territorial coverage and ten years of experience in technologically highly complex projects, the Philmark Group represents an innovative, visionary, and reliable partner, ideally suited to stand beside firms and organisations on their challenging path to technological transformation. We recruit and train the best talent at the national level to meet the needs of our clients, to whom we offer swift, personalised, scalable, and high quality solutions.
• Data analysis is the process of working on data with the purpose of arranging it correctly, explaining it, making it presentable, and finding a conclusion from that data: finding useful information from data to make rational decisions. How you can use the Software and Tools available today?
• CRM software is a category of software that covers a broad set of applications designed to help businesses manage many of the following business processes: customer data, customer interaction, access business information. How use CRM tools to understanding of their prospects and customers?
• GAMIFICATION. One area of business where gamification techniques are increasingly applied is Human Resources: gamification has attracted a lot of attention as a way to engage employees in HR-related activities.
• Digital marketing is being widely employed to efficiently and effectively market products/services to achieve increased sales and generate higher revenues: WHY DIGITAL MARKETING IS IMPORTANT FOR SMALL BUSINESS.
a) Transform Data into Actionable Insights with Tableau Software Tool
b) Customer Engagement; case study: the APP VIRTUAL AGV with the Salesforce CRM software
c) Digital marketing in practice
d) Gamification: case study in the measure of soft skills
The seminar will start on February 17, at 2 PM, in room P3 for the Philmark Group Presentation.
Students interested in participating to the course are required to complete the form: https://forms.gle/i86fjd3WdsxNkXm68 within February 13.
Click in here for the Microsoft Teams link.