Facoltà di Economia

Aggiornato A.A. 2018-2019

Overview
Business Model Innovation has gained an increasing amount of attention in management research and among practitioners in the last fifteen years, Companies are often confronted with the challenge to adjust their business model to changing environments but lack a profound understanding what they should change and to which extend. The course aims to provide students with insights about how companies can change their business model, identify opportunities for business model innovation and how such innovation and changes should be implemented in the organization.

Learning objectives
Knowledge and Understanding: Knowledge and understanding about theories and practice of Business Model Innovation, focusing in particular on the required capabilities and the main opportunities and threats that can have an impact on the process of innovation.

Applying Knowledge and Understanding: During the course students will be required to apply the learned concepts to analyze case studies and do exercises in teams.

Making Judgements: Students will be asked to analyze existing examples of Business Model Innovation to identify the characteristics of the process and making judgements in the light of the theoretical learned concepts.

Communication Skills: Students will be invited to present their works to the rest of the class, improving their skills related to presentations and public speaking.

Learning Skills: Students will improve their skills related to team working, managing deadlines and case studies analysis.

 

Program

The course will be structured according to the following units:

Unit 1: Introduction
- The concept of Business Model and its components
- Definition and typologies of Business Model Innovation
- Assessing the profitability of BMI

Unit 2: Organizational issues
- Capabilities for BMI
- Value creation and capture in the innovation process
- First-mover, advantages and disadvantages
- Implementing BMI

Unit 3: Opportunities and threats
- Social media and BMI
- Digital business models
- The long tail and BMI
- Crowdsourcing and open innovation
- «Less is more» innovation
- Disruptive technologies
 

Teaching methods
The course will based on: academic lectures, exercises, case studies and lectures by practitioners

References

Afuah A. (2014) Business Model Innovation. Concepts, analysis and cases, Routledge

Andreini D., Bettinelli C. (2017) Business Model Innovation. From systematic literature review to future research directions. Springer International Publishing

Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy & leadership, 32(3), 4-9.

Clauss, T. (2017). Measuring business model innovation: conceptualization, scale development, and proof of performance. R&D Management, 47(3), 385-403..

(further readings will be added during the course)

Aggiornato A.A. 2017-2018

Overview
Business Model Innovation has gained an increasing amount of attention in management research and among practitioners in the last fifteen years, Companies are often confronted with the challenge to adjust their business model to changing environments but lack a profound understanding what they should change and to which extend. The course aims to provide students with insights about how companies can change their business model, identify opportunities for business model innovation and how such innovation and changes should be implemented in the organization.

Learning objectives
Knowledge and Understanding: Knowledge and understanding about theories and practice of Business Model Innovation, focusing in particular on the required capabilities and the main opportunities and threats that can have an impact on the process of innovation.

Applying Knowledge and Understanding: During the course students will be required to apply the learned concepts to analyze case studies and do exercises in teams.

Making Judgements: Students will be asked to analyze existing examples of Business Model Innovation to identify the characteristics of the process and making judgements in the light of the theoretical learned concepts.

Communication Skills: Students will be invited to present their works to the rest of the class, improving their skills related to presentations and public speaking.

Learning Skills: Students will improve their skills related to team working, managing deadlines and case studies analysis.

 

Program

The course will be structured according to the following units:

Unit 1: Introduction
- The concept of Business Model and its components
- Definition and typologies of Business Model Innovation
- Assessing the profitability of BMI

Unit 2: Organizational issues
- Capabilities for BMI
- Value creation and capture in the innovation process
- First-mover, advantages and disadvantages
- Implementing BMI

Unit 3: Opportunities and threats
- Social media and BMI
- Digital business models
- The long tail and BMI
- Crowdsourcing and open innovation

Unit 4: Focus
- «Less is more» innovation
- Disruptive technologies
- Sharing economy

Teaching methods
The course will based on: academic lectures, exercises, case studies and lectures by practitioners

References

Afuah A. (2014) Business Model Innovation. Concepts, analysis and cases, Routledge

Andreini D., Bettinelli C. (2017) Business Model Innovation. From systematic literature review to future research directions. Springer International Publishing

Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy & leadership, 32(3), 4-9.

Stokes, K., Clarence, E., Anderson, L., & Rinne, A. (2014). Making sense of the UK collaborative economy (pp. 1-47). Nesta.

(further readings will be added during the course)