Facoltà di Economia

Learning Objectives

Prerequisites

Program

Books

Bibliography

Teaching methods

Exam Rules

Aggiornato A.A. 2020-2021

The DIGITAL TRANSFORMATION MANAGEMENT module focuses on the business processes, looking at their characteristics as well as the impact of the digital transformation. It will be strengthened with applied classes on SAP S/4 Hana (SByD software) as ERP plays a key role as enabler of the digital transformation of business processes.
The Digital Transformation Management module will deal with:
- Business Process Management, where students will be introduced to business process management (BPM), as a reference to redesign workflow but also as a key element in an ERP implementation. BPM will be analysed with respect to BPR and  process optimizing techniques. APQC will be used to look into the importance of  BPM. In particular, it will look at IT potential and in particular on the ERP characteristics, together with a direct hands-on experience of an ERP system (SAP S/4 Hana) in different simulation games as well as in the mapping of four different business processes.
- Digital Transformation Challenges, where students will be engaged with digital transformation and its impact on the competitiveness, looking at the digital transformation of business processes can support the generation of new business models (business models innovation), looking into the impact of the new wave of digital innovations (mainly AI-driven), from process mining to RPA.

LEARNING OBJECTIVES

KNOWLEDGE AND UNDERSTANDING

Develop an understanding about about how a company is managed and how the digital technologies are transforming its key business processes, through the acquisition of specific BPM concepts, process optimizing techniques, IT and ERP tools characteristics and digital transformation toolbox.

APPLYING KNOWLEDGE AND UNDERSTANDING

Applying knowledge related to the BPM approach such as using ERP system to support the redesign of key business processes. Students applying knowledge and understanding will be strengthened by a direct hands-on experience of an ERP system (SAP S/4 Hana) in different simulation games as well as in the mapping of four different business processes.

MAKING JUDGEMENTS

Identifying key firms business processes respect to BPR, process optimizing techniques and APQC framework, also through the application of ERP tools application and its impact on business model innovation and the on-going digital transformation process.

COMMUNICATION SKILLS

Exposing business cases in group and in public, also summarizing them, in terms of data visualization, through a brief report/presentation.

LEARNING SKILLS

Analyzing critically business processes and the implications of their digital transformation.

STRUCTURE OF THE COURSE AND REFERENCE TEXTBOOK/READINGS

The key topics taught in module II – DIGITAL TRANSFORMATION MANAGEMENT – are the following:

Section 1 – BUSINESS PROCESS MANAGEMENT
• Introduction to business process management (BPM), as a reference to redesign workflow but also as a key element in an ERP implementation
• BPM, BPR and  process optimizing techniques
• APQC framework• IT potential and ERP characteristics

• Hands-on experience of an ERP system (SAP S/4 Hana)
[It includes applied classes where students will be splitted in two different groups. These classes are taught by Prof. Gianluca Mattarocci and Dr. Simone Ferretti]

Section 2 – DIGITAL TRANSFORMATION CHALLENGES
• Digital transformation and its impact on the competitiveness
• Digital transformation and business models innovation

Reference textbook/readings

For Module 2 - Section 1: Business Process Management

Reference material: course slides + Dumas M. et al., Fundamentals of Business Process Management, Springer, 2018.

The following articles can be complementary readings in order to better look into the slides:

- McAfee, A. (2006) Mastering the Three Worlds of Information Technology. Harvard Business Review. November. Pp. 141-149.

- Davenport T.H., (1998). Putting the enterprise into the Enterprise System. Harvard Business Review, July-August.

For Module 2 - Section 2: Digital Transformation challenges

Reference material: course slides + Rogers D.L., The digital transformation playbook, Columbia Business School Publishing, 2016

The following articles/reports can be complementary readings in order to better look into the slides:
- IBM Institute for Business Value (2011), Digital transformation. Creating new business models where digital meets physical
- Capgemini Research Institute & MIT (2011), Digital Transformation: A road map for billion-dollar organizations
- Capgemini Research Institute (2017), The Digital Culture Journey [not specific reference to the many cases mentioned is required]
- IBM Institute for Business Value (2018), Plotting the Platform Payoff.
- IBM Institute for Business Value (2018), The Cognitive Enterprise.- McKinsey (2018), Analytics comes of age
- Global Center for Digital Business Transformation - IMD & Cisco (2016), Digital VortexPlus short reports (Expert Insights) by:
- IBM Institute for Business Value (2017), Business is being digitally reinvented
- IBM Institute for Business Value (2018), Transcending Digital Dominance
- IBM Institute for Business Value (2017), Cost transformation for the digital era
- Porter M. (2001). Strategy and the Internet, Harvard Business Review. March. Pp. 62-78.

TEACHING METHODS

The General Management course will include not only a theoretical approach, but also a strong practitioner input, through:

- live case discussions and videos
- combined talks with business experts
- simulations of business process on ERP systems
- group presentations by students.

Aggiornato A.A. 2019-2020

The DIGITAL TRANSFORMATION MANAGEMENT module focuses on the business processes, looking at their characteristics as well as the impact of the digital transformation. It will be strengthened with applied classes on SAP S/4 Hana (SByD software) as ERP plays a key role as enabler of the digital transformation of business processes.
The Digital Transformation Management module will deal with:
- Business Process Management, where students will be introduced to business process management (BPM), as a reference to redesign workflow but also as a key element in an ERP implementation. BPM will be analysed with respect to BPR and  process optimizing techniques. APQC will be used to look into the importance of  BPM.
- IT and ERP, where students will look at the IT potential and in particular on the ERP characteristics. This section will be strengthened by a direct hands-on experience of an ERP system (SAP S/4 Hana) in different simulation games as well as in the mapping of four different business processes.
- Digital Transformation Management, where students will be engaged with digital transformation and its impact on the competitiveness, looking at the digital transformation of business processes can support the generation of new business models (business models innovation).

Syllabus.pdf

LEARNING OBJECTIVES

KNOWLEDGE AND UNDERSTANDING

Develop an understanding about about how a company is managed and how the digital technologies are transforming its key business processes, through the acquisition of specific BPM concepts, process optimizing techniques, IT and ERP tools characteristics and digital transformation toolbox.

APPLYING KNOWLEDGE AND UNDERSTANDING

Applying knowledge related to the BPM approach such as using ERP system to support the redesign of key business processes. Students applying knowledge and understanding will be strengthened by a direct hands-on experience of an ERP system (SAP S/4 Hana) in different simulation games as well as in the mapping of four different business processes.

MAKING JUDGEMENTS

Identifying key firms business processes respect to BPR, process optimizing techniques and APQC framework, also through the application of ERP tools application and its impact on business model innovation and the on-going digital transformation process.

COMMUNICATION SKILLS

Exposing business cases in group and in public, also summarizing them, in terms of data visualization, through a brief report/presentation.

LEARNING SKILLS

Analyzing critically business processes and the implications of their digital transformation.

STRUCTURE OF THE COURSE AND REFERENCE TEXTBOOK/READINGS

The key topics taught in module II – DIGITAL TRANSFORMATION MANAGEMENT – are the following:

PART VI – BUSINESS PROCESS MANAGEMENT
• Introduction to business process management (BPM), as a reference to redesign workflow but also as a key element in an ERP implementation
• BPM, BPR and  process optimizing techniques
• APQC framework

PART VII – IT and ERP
• IT potential and ERP characteristics
• Hands-on experience of an ERP system (SAP S/4 Hana)
[It includes applied classes where students will be splitted in two different groups. These classes are taught by Dr. Simone Ferretti]

PART VIII – DIGITAL TRANSFORMATION MANAGEMENT
• Digital transformation and its impact on the competitiveness
• Digital transformation and business models innovation

Reference textbook/readings

For PART VI: Business Process Management
The course slides referring to this section (including the Business Process Modelling as seen from the practice) and the relevant chapters of the textbook:
• Dumas M. et al., Fundamentals of Business Process Management, Springer, 2013.
- Chapter 1 – Introduction to Business Process Management (pages 1-25)
- Chapter 2 – Process Identification (pages 33-56)
- Chapter 8 – The essence of Process Redesign [Both 8.1 and 8.2 and the example of 8.3 – no specific question on the case] (pages 253-277)
Optional chapters for those who are interested in getting a deeper knowledge on BPM and specifically on BPMN as a widespread “language” for representing business processes:
- Chapter 3 (Essential Process Modelling): from page 63 to page 88;
- Chapter 4 (Advanced Process Modelling): from page 97 to page 128;
- Chapter 5 (Process Discovery): from page 161 to page 171.

For PART VII: IT and ERP
The course slides referring to this section and all the theoretical materials distributed on SAP.
The following articles can be complementary readings in order to better look into the slides:
- McAfee, A. (2006) Mastering the Three Worlds of Information Technology. Harvard Business Review. November. Pp. 141-149.
- Porter M. (2001). Strategy and the Internet, Harvard Business Review. March. Pp. 62-78.
- Davenport T.H., (1998). Putting the enterprise into the Enterprise System. Harvard Business Review, July-August.
- IBM Institute for Business Value (2018), Plotting the Platform Payoff.
- IBM Institute for Business Value (2018), The Cognitive Enterprise.

For Part VIII: Digital Transformation
The course slides referring to this section.
The following reports:
- IBM Institute for Business Value (2011), Digital transformation. Creating new business models where digital meets physical
- Capgemini Research Institute & MIT (2011), Digital Transformation: A road map for billion-dollar organizations
- Capgemini Research Institute (2017), The Digital Culture Journey [not specific reference to the many cases mentioned is required]
- McKinsey (2018), Analytics comes of age
- Global Center for Digital Business Transformation - IMD & Cisco (2016), Digital Vortex
Plus short reports (Expert Insights) by:
- IBM Institute for Business Value (2017), Business is being digitally reinvented
- IBM Institute for Business Value (2018), Transcending Digital Dominance
- IBM Institute for Business Value (2017), Cost transformation for the digital era
As optional reading (as the key contents have already been included in the slides):
- Rogers D.L., The digital transformation playbook, Columbia Business School Publishing, 2016

TEACHING METHODS

The General Management course will include not only a theoretical approach, but also a strong practitioner input, through:

- live case discussions and videos
- combined talks with business experts
- simulations of business process on ERP systems
- group presentations by students.

The teaching approach will be also cross-disciplinary for more than one aspect, with elements drawn from biology, psychology and IT constituting one of the distinctive features.

Aggiornato A.A. 2018-2019

Digital Trasformation Management module focuses on the business processes, looking at their characteristics as well as the impact of the digital transformation.
The course is built upon two sections:
Section 1 – Business Process Management
Section 2 – Digital Transformation Management
This module will be strengthened with recitations/applied classes on an ERP ( SAP ByD software) as ERP plays a key role as enabler of the digital transformation of business processes.

Learning objectives: engage with how business processes are managed and how digital technologies are transforming them.
In section 1: business process management (BPM), as a reference to redesign workflow but also as a key element in an ERP implementation. BPM will be analysed with respect to BPR and  process optimizing techniques. The SCOR reference model will be used to look into the importance of  BPM.
In section 2: digital transformation and its impact on the competitiveness. The course will end looking into how the digital transformation of business process will support the generation of new business models (business models innovation).

The course will include :

• academic lectures
• lectures by testimonials
• recitations on the use of ERP package.

For the recitations on the use of SAP ByD students will be divided into two groups in order to allow a more effective interaction in class and a smoother use of the ERP package.

Textbooks:

Dumas M. et al., Fundamentals of Business Process Management, Springer, 2013.
Chapter 1 – Introduction to Business Process Management (pages 1-25)
Chapter 2 – Process Identification (pages 33-56)
Chapter 8 – The essence of Process Redesign [8.1 – How to Redesign and 8.2 – Heuristic Process Redesign] (pages 253-273)

Rogers D.L., The digital transformation playbook, Columbia Business School Publishing, 2016
CapGemini & MIT, Digital transformation (available on the web)
Other readings mainly dedicated to IS/ERP.

For module II, the written test will be based on:
One question on business process management
One question on digital transformation
Plus one shorter question on ERP/SAP ByD (conceptual)

Pre-exam on December 18th (first and second module).
Students will have the possibility to add up to two points to module II evaluation if they will pass an applied test on SAP ByD hands-on.

Aggiornato A.A. 2016-2017

OVERVIEW

Enterprise Value Chain is the II module of the General course. This module focuses on the enterprise business processes, looking at their characteristics as well as the impact of the digital transformation. This module will be strengthen with recitations/applied classes on SAP ByD software.

LEARNING OBJECTIVES & SYLLABUS

The course aims to bring to first-year master students direct field experience on how a company is managed and how the digital technologies are transforming its key business processes.

In week 1, students will be introduced to business process management and digital business models. Considering that digital business models can be grouped into three categories: cost value, experience value, and platform value, initially students will be introduced to the overall framework and then ook into the specificities of platform business models.
In week 2 the course will focus on the potential of ERP system to support the redesign of key business processes with a specific reference to business processes in the two key areas of Marketing & Sales and of Supply Chain.
In week 3 students will be engaged with business process management, looking at its potential as a tool to redesign workflow but also to reposition the company.
In week 4 students will be engaged with digital transformation and its impact on the competitiveness.
In week 5 the course will end looking into how the digital transformation of business process will support the generation of new business models (business models innovation).

Each week there will be a testimonial, reporting her/his direct experience. Mreover starting from the second week a different business process will be mapped and analysed on SAP ByD.

TEACHING METHODS

The course will include :
- academic lectures
- lectures by testimonials
- recitations on the use of ERP package.

Lectures on November 8th and 9th will be based on case studies discussions and students are expected to have read the cases before class.

Recitations on the use of SAP ByD with the goal of giving students a hands-on experience on the use of this ERP package (as a reference case of the way all ERP systems works). Students will be divided into two groups in order to allow a more effective interaction in class and a smoother use of the ERP package.
More detailed information on SAP ByD Hands-on can be found at:
http://economia.uniroma2.it/master-science/ba/Hands-On-SAP-Business-ByDesign/

REFERENCE TEXTBOOK

• Dumas M. et al, Fundamentals of Business Process Management, Springer, 2013.
- Chapter 3 (Essential Process Modelling): from page 63 to page 88;
- Chapter 4 (Advanced Process Modelling): from page 97 to page 128;
- Chapter 5 (Process Discovery): from page 161 to page 171.

OTHER LEARNING SOURCES

Articles and readings put on the course web page (compulsory)
Slides and readings included in the website (compulsory).
Video and blogs included in the course website (optional).

 
ANALYTICAL SYLLABUS

The course will start on Tuesday November 8th  and will end on December 7th.

In Italics you can find the section of the course devoted to “hands-on” SAP ByD plus a class on software tool to support BPM. Normally these activities will be carried with only half class in order to allow students to better interact with the software (Group A on Monday; Group B on Wednesday).

A detailed syllabus is available in the materials course website under "General Information"

 
EXAM RULES
(AS ALREADY MENTIONED IN MODULE I)

1. The General Management exam is only written (6 open ended question test, 3 questions per module). It is evaluated in X out of 30. The score performed in one of the calls (pre-exam also) is valid until September 2017. THE PRE-EXAM IS INTENDED MAINLY FOR ATTENDING STUDENTS (although no attendance will be formally checked).

2. Excellent answers are those which represent an appropriate mix between theory and practice (i.e. business examples). Theoretical connections among the different topics are also very welcome.

3. Students can decide to reject a grade when not satisfied. Being present in any given call automatically means rejecting a grade taken previously.

4. Only students registered through the Delphi System will be allowed to perform the ordinary calls in 2017.

SPECIFIC NOTES AS TO MODULE II

1. The three questions on the contents of Module II will be based on three different part of the course: namely
• one question on business process management;
• one question on digital transformation (including a basic knowledge of ERP/SAP ByD);
• one question on business process innovation (including platform business models).

2. Students will have the possibility to add up to two points to module II evaluation if they will pass an applied test on SAP ByD hands-on on December 12th or December 14th.

Aggiornato A.A. 2014-2015

The General Management course aims at providing students with the key competences for understanding the main competitive challenges that corporations face to date. The course is composed of two intertwined modules. Entitled Enterprise Evolution, Module I, on the hand, mainly explores the competitive relationship between corporations and their external environment. Entitled Enterprise Value Chain, Module II, on the other hand, mostly focuses on the internal activities (e.g. manufacturing, supply chain, and marketing) performed by corporations on a daily basis. This document specifically focuses on the content of Module II.

The module on Enterprise Value Chain aims to bring to first-year master students direct field experience on how a company is managed, in terms of the challenges the different department have to face and the key processes they have to run.
The start of the course gives the general methodology that will be used to analyse and redesign business processes [Week 1].
Then the focus moves into the Commercial Dept and then into the Supply Chain Dept, in each case the aim is to analyse the differences in goals, approaches and tools across but also within each department [Weeks 2 and 3].
Given the pervasive impact of IT on management, the course ends by analysing the impact new technologies are having on business processes/departments under the umbrella of a widespread digital transformation [Week 4].
Each week there will be a testimonial, reporting her/his direct experience.

Please look at the syllabus for having the detailed contents and look at the course platform (scuola IAD) in order to get all the materials. Here you can get only the slides!