Bachelor of Science Business Administration & Economics

RETAIL MANAGEMENT

» 01 Course introduction + Retail functions
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» 02 Store-based retailing formats
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» 03 Online retailing
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» 04 Cross-channel retailing
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» 05 Vertical players
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» 06 Growth strategies
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» 07 Store location
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» 08 Merchandise management
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» 09 Pricing and communication
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» 10 In-store marketing
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» 11 - Customer relationship management
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» 12 - Buying
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» 13 - Logistics and physical distribution
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» 14 - Supply chain management
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» 15 - Internationalisation of retailing
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» 16 - CSR in retailing
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» Google's Messy Middle report - part 1
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» Google's Messy Middle report - part 2
data inserimento: 2025-04-15 14:02:02