Smart Tourism – Intellera
Background
Intellera is a consulting company that stands aside administrations and organizations in their innovation processes concerning both the digital and the strategic and organizational transformation. We have kicked-off an internal team to drive our innovative studies and reports function with a focus on Smart Tourism. Within this team, we would include some of you in support to creative studies and though leadership contents to be issued on our web/site and sustain our brand reputation and positioning/role on the market.
Goals
Support with benchmarking and analysis, on top of writing contents to feed the studies and reports to be issued.
Timeline/milestones
The project timeline will be structure on two main steps:
- Preparatory stage on data collection on both winter and summer tourism in Italy (both from Online Travel Agencies and from Tourism Boards, plus existing research on Destination Management) and basic analysis as to trends (prices, country of arrival, type of travellers)
- Selective contribution to Tourism Reviving Strategy, including the role plaid by the national Resilience and Recovery Plan, Tourism Digital Hub and the promotion of the Italy brand.
Preferred profiles
- English and Italian; passion for and awareness of the above mentioned topics.
- Part-time - 3 months
- Up to 2 people
Knowledge of the managing consulting field and interest in writing innovative contents to set new and future targets of analysis and innovation.